My Publisher is Promoting My Book!
August 5, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
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If you are a new author, do not be fooled. Publishers publish books, other people have to promote them. The other people being YOU the author are in charge of that. What? No one told you? Well, I am telling you now.
Book Marketing is the job of the author. You have to set things in motion to get your book out there. If you are relying on Word of Mouth, please read that article ASAP!
Now that you are back and understand about Word of Mouth- we can move on. Read more
Is Word of Mouth Free?
July 30, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
If you think word of mouth is free, you do not know much about word of mouth.
Many of you think word of mouth is free advertising. One person tells another person and it grows exponentially. What examples can you think of that worked like that? All of those big word of mouth successes started with a good infusion of cash to get the campaign started. It does not start with a purchase. That is the great hope of people who have no budget for marketing and advertising. It starts with a sample. If you can not afford to have people sample your product, it’s hard to make any kind of word of mouth happen.
Word of Mouth happens when people get your book, or item and get to use it. Company’s spend millions making sure people sample their products. Online marketers spend lots of money on online and offline ads to get to you take a free ebook/report. Read more
