How to do a Sampling Campaign

 

I was reading Drew’s Marketing blog   
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.

Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.

You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it.  It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!

You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and  your unique style in getting it done. They will feel more confident in working with you because they will know what to expect.

Product businesses:

Product Placement on TV and Radio Shows and Blogs:
Having your product on a TV show, radio show or blog and then have them give it away gives you exposure and a viral word of mouth going. Yes even blogs get product placement now. This past few months Bloggess had a Wii to give away and I saw a lot of bloggers giving away a gift cards from K Mart and Wal Mart.
Contact the show or blog and let them know what you have and why their audience will really like it. Ask for a specific description and link back to your site and there you go!

Gift Bags
It’s the easiest thing ever! Contact events that will have your target audience and ask if you can give things away in their gift bags. If they do not have a gift bag, ask if you can place your items on the seats at the event so that each person can get one. Do not bother with a discount coupon for your item. If they have never heard of it, they wont buy it because it’s discounted.

Social Marketing Buddies
You’ve been doing all this social marketing, you have 10,000 followers on Twitter, 90 million friends on Facebook and My Space, 50,000 people ready to Digg or Dip or whatever, anytime you ask, however, NONE Of them have ever held your product in their hands? They are so used to lame virtual products they will salivate at the chance to get something real, so ask them if they would like one and write a review.

This works for Service products also. Secret Sushi (  Adam Helweh )
gave me a hour class on How to use Linked In. It was really good too.  I learned a lot.

These are just a few ideas you can use in 2009. Let’s me know if this was helpful and
what you want to use in 2009

Revisiting: Is Word of Mouth Free?

May 12, 2017 by  
Filed under Featured Articles, Front Page

I used to talk to a lot of people who said they did all their advertising word of mouth and that they didn’t spend any money on ads. I would remind them that effective word of mouth is not free. If you think word of mouth is free, you don’t understand word of mouth. Word of mouth has evolved a lot since I first wrote this article. Word of mouth at it’s best is now influencer marketing. Influencers work well to get people to your page or event. It worked so well that in April 2017, Instagram Influencers got many rich kids to pay around $10,000 per ticket to a music festival in the Bahamas. The young organizer ( he was 25) was inexperienced and things did not go well. See #fyrefestival on twitter for the details. He spent money on Influencers and got a packed house, only to be unable to spend money on infrastructure. It was a huge fail but pure proof that Influencer marketing works.

Many of you think word of mouth is free advertising. One person tells another person and it grows exponentially. What examples can you think of that worked like that? All of those big word of mouth successes started with a good infusion of cash to get the campaign started.  People who have no budget for marketing and advertising. It starts with a sample. If you can not afford to have people sample your product, it’s hard to make any kind of word of mouth happen.Word of Mouth happens when people get your book, or item and get to use it. Company’s spend millions making sure people sample their products. Online marketers spend lots of money on online and offline ads to get to you take a free ebook/report.I love it when I talk to people who do not do advertising, they are going to make it by word of mouth. I ask them about their goals for their company, and to name a company that made it to that size with word of mouth. No one has come up with a name yet.If you are reading this because of the note I sent you in my auto-responder, guess what? The auto-responder costs money! The good ones are NOT free.Yes, word of mouth is a great tool for promoting your business, however word of mouth is not free.

How do you use word of mouth?

Do you use influencer marketing at all?
Name a huge company that made it on word of mouth only?
Is word of mouth enough to make YOUR company grow?
 

Blog Marketing For Profit By Jeff Klein

November 27, 2009 by  
Filed under Featured Articles, Wright Ideas

Blog Marketing For Profit By Jeff Klein

Most people who have their own blog have entered the blog marketing arena. Some even blog just to make money, but there are others who do not. When it comes to numbers, it all boils down to how you look at it. Let’s say you want to start a blog marketing business from the comfort of your own home; you would blog to make an income. But, if you are looking to find an outlet to express your thoughts, ideas, and opinions, you are not concerned with making money through a blog; you just want your blog to be more of a journal. The fact is, bloggers blog for different reasons.

When you market through a blog, you simply want to make a profit. In order to make a substantial income by blog marketing, you need to do two things: be persistent and be consistent. So, if you want to succeed, there are several methods and tools you need to become familiar with. This article will explain them to you.

Of course you want to have quality content on your blog. That is the first step to making money, but that content must also be original. It is not possible to market products and services on your blog with content written by someone else, unless you own exclusive rights to the material. If you are using content without the expressed consent of the author, you are considered to be plagiarizing, which will put you in a world of trouble not only with Google, but also with the author. So, always use content that belongs to you when you blog market to make an income. Content is crucial to achieving blog marketing success.

Another blog marketing strategy is tracking. It is vital to track each visitor and find out how they came to your blog. This will tell you the keywords they used to locate your blog and what place they went to for their search. When you know this information, you will not need to guess as to how to optimize your blog. You the keywords are working in your favor and which ones are useless to your goals. Then, you can decide what keywords to use and what keywords to get rid of.

Also, when you blog market for income, find other blogs and websites that are in your niche with whom you can exchange links; however, do not do this with any competitors. This will be of great help to you and your endeavors. The higher ranked the site or blog you are partnering with, the better it will be for your blog. Major search engines, Google included, will be attracted to all of your linking and rank you more favorably. So, the more link exchanges you have, the higher ranked your blog will be.

Blog marketing to earn an income is not impossible. You just need to learn what will work and what won’t. It is simply a process of trial and error. So, if you have an idea for marketing on your blog, go ahead and give it a shot. That is the only way you will ever know if it works. And, if you do find blog marketing techniques that are effective, you could create your own eBook and promote that as well. Now you have the knowledge; you just have to apply it to your blog.

Jeff Klein is a professional Webmaster and Internet Marketer. Join this exciting profession and become a Web Designer today. Search for web design schools near you and request free information. Learn more at http://www.web-design-schools.net/.

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