Introducing Genie Tech Design

October 15, 2013 by  
Filed under A Note for You, Front Page

web dna

web dna (Photo credit: labanex)

We are a dynamic team of IT engineers, expert web designers, and 3.0 marketers with a shared vision of providing exceptional products and services for our clients at very competitive rates. With our unique combination of innovation, creativity and advanced technological and web design skills, we can assist you with planning, developing, strategizing and marketing your business. It is our ultimate goal to achieve your company’s objectives with extraordinary results and within your desired timeframe.

Our services include: Portals, Websites & Content Management Systems, Web-System/Dashboards Development which includes ground-up applications like inventory management, CRM & HRM, and Online e-Commerce/Enterprise Application Integration. Whatever your vision, we can bring it to life! We will maximize your return on investment by providing your business with cost effective solutions, increase operational efficiency and ultimately create a more successful business with better conversion rates.

Our rates are extremely competitive and our work ethic is exceptional. Contact us today for your personalized quote. Our talented team is waiting to get started on your project . Visit us at www.genietechdesign.com - Granting all of your programming and web design wishes.

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9 Web Design Best Practices For Small Businesses

September 16, 2013 by  
Filed under Featured Articles, Front Page

English: An old golden Labrador. He has lived ...

E   (Photo credit: Wikipedia)

9 Web Design Best Practices For Small Businesses

The main objective of your business website is to ensure that your customers find what they’re looking for, quickly and easily. Check out our top recommended best practices for your website, all engineered to increase conversions and ultimately, the site ROI.

Ensure Effortless Navigation

As long as your site’s navigation is effortless and predictable, your prospects won’t get frustrated. A frustrated prospect is a potential customer lost to you. So, try to follow standard guidelines and place navigational links and menu items where people expect to find them

Focus on Quality Content

You may be told that posting often and maintaining a high posting frequency keeps you high on the search engines. This is not a writ-on-stone rule; what’s important is quality content, content that offers some value-add to readers. Focus on high-quality content, even if you publish less often.

Use Videos

Whether you create instructional, testimonial, product demo videos or videos introducing your team and company, use videos to attract and impress your visitors. Your videos don’t have to be professional, as long as they’re watchable and enjoyable.

Enable A Search Feature

A friendly search feature with advanced search options and the facility to sort and filter search results is pure gold. A great search feature, such as the one on Amazon.com can up your conversions by as much as 50%.

Allow Easy Contact

Make sure your prospects find it easy to get in touch with you. Place your phone number(s) and email Ids in all web pages, in your footer, sidebar or header. The easier you make it for people to get hold of your number, the greater your customers’ confidence in you.

Have Several CTAs

Make sure your prospects are clear as to what you want them to you. Not only should your CTA be clear and prominent, it’s necessary that you repeat the same CTA in multiple places. Sometimes people can miss out on CTAs while browsing, unless they’re everywhere and therefore hard to miss.

Establish Credibility

You don’t have to bribe your prospects with freebies to convert them. Establish a solid credibility locally, and let your site reflect your honesty and sincerity. Publish genuine customer testimonials and reviews. Put up trust symbols such as VeriSign and incorporate a friendly return policy.

Ensure Visual Appeal

Do make your site a little modern and visually appealing. Avoid negative backgrounds, and use readable and professional fonts. Use a professional web design company who’s designed sites for other businesses in your industry.

Ensure Top Page Load Speed

One sure-fire way of losing any prospect is to load your site with too many elements. Cut back on images, unnecessary graphic elements in your design and please avoid Flash. Check how fast your pages load on varying bandwidths – your site should load fast on the least bandwidth to be a winner.

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website design business is a tuff cookie

July 15, 2013 by  
Filed under A Note for You, Front Page

English: City Hall of Austin, Texas since 2006

English: City Hall of Austin, Texas since 2006 (Photo credit: Wikipedia)

Written By Jolly Jolly Jolly

The website design business is a tuff cookie for most entrepreneurs to cut into. The field has high levels of barriers to entry based on technology and the rapid advances in new computer lanuages and web standards. Austin Web Design firm Lakeway Web has put a tremendous amount of capitol, both human and monetary, into the successful formula to crack into a tech-centric market and high value development market. We will examine some of the keys to setting them apart from the competition and strategies for succeeding in a highly saturated market.

Getting the social right is an absolute must but not in the way you might think. The large part of getting a good structure for a unified front, so to speak, with a competitive niche is finding out what segments exist in your industry. Austin Texas has fairly specific industries and for the companies and startup types that we would market to. We managed to do an amazing amount of research on Facebook, LinkedIn and twitter for our area to get specifics on our target market, which technology stacks they currently used and which needed to be updated. Literally browsing the websites source and looking for content-meta generator tags that read old and out of data CMS tech stacks gave us a good point to talk with these future clients about. Outdated security vulnerable websites area a language that everyone in a company understands perfectly well  J. We created lists of companies we wanted to do business with, and the tech stack they had in place on their website currently. This list gives a talking point that has high value.

Creating innovative applications is also a great capability that you have to have to compete in a fierce marketplace that is somewhat to highly technologically advances already. Lakeway Web brought on the human capital to meet the specific demands that had to do with identified companies and the gap they would be likely to look for a consulting firm to fill. Once we had the capacity and the contacts made, it’s all about opening up the future of the clients by showing them how you can fill the gaps in that they can’t effectively get solved by in-house talent. Often bringing up potential profit centers that would be easy to capture and speak to on the website is a great way to show them you care about their bottom line, which in the end leads to a quality relationship.

Giving something back is also a very important part of being a competitive company in the high tech landscape of Austin. We do this by having dedicated time set aside to developing market filler technology that we license and give away under either AGPL or GLP2 licenses so others can adapt and innovate with our base code projects. Doing it for free demonstrates both your value as an open developer which is basically every website CMS package out in the interweb today.

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