Efficiently Ineffective
March 10, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas

Efficiently Ineffective
If you’re anything like me, you’ve wanted to be more efficient in your
business. I went through a phase where I was analyzing every little
thing I did to make it more efficient. The trouble was that I didn’t
look at whether the task even mattered before streamlining it. I’ve
since developed the EASE checklist to know whether I should even
continue as action, let alone make it more efficient.
- Effective
Is this action effective? Does it get me the results that I want?
If not, this is not an action to streamline — it is one to STOP
doing! Now.
Concentrate on doing the right things before doing things right. - Appropriate
Is this action appropriate? Does it fit with how I want to be
perceived?
It doesn’t matter how effective an action is if it doesn’t fit your
image and your values. No matter how cheap and easy it would be to buy
200 million email addresses a business will never be the same once
people label it a “dirty spammer.” - Sustainable
Is this action sustainable? Can I continue doing this indefinitely?
Every business has a limited amount of resources: time, money, energy,
etc. If this action takes more time than available and would cost more
to have a VA do it than will be made in return it is not sustainable.
Becoming efficient at running a deficit is a recipe for disaster. - Efficient
Now ask how can I make this action more efficient? What can I
eliminate from this action and get the same results?
And that is the challenge: maintaining the effectiveness,
appropriateness, and sustainability as we “trim the fat” from our
business activities. Because who really wants to be efficiently
ineffective?
Why You Can Retire the Wrap Dress
February 22, 2010 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles

Yes, this is me!
After flashing everyone in the bank, I decided to retire my wrap dress. When I told my friend Wayne what happened, all he said was ‘Awesome”. I am not sure if he was referring to flashing the bank or retiring the dress. I did not ask for clarification.
The good thing is, I am pretty sure I will never have to show my ID in that bank branch again. The bad thing is …I am pretty sure I will never have to show my ID in that bank branch again. Read more
Goal Setting is About Adding Resources
November 11, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas










