Volkwagen Multimillion-dollar sponsorship for MoMA

 

Volkswagen AG (VOW) and the Museum of Modern Art announced a two-year, multimillion-dollar sponsorship in New York today.

The deal will provide funding for: an exhibition of international contemporary art at MoMA’s Long Island City, New York, branch, PS1, in 2013; a series of installations in the Abby Aldrich Rockefeller Sculpture Garden; an expansion of online education; and the acquisition of two works by Belgian artist Francis Alys, whose current retrospective at the museum is sponsored by Volkswagen.

The company and the museum declined to disclose the total amount of the sponsorship.

“The scale of support is absolutely remarkable from our perspective,” said MoMA director Glenn D. Lowry.

You can start by getting smaller sponsorships and then growing your skill level to include huge deals.