Media Training From Seth Godin

How to be interviewed

Testimonials and Shark Tank

You don’t want to be a commodity, you want your services to shine.

Recently on Shark Tank, they had a guy who claimed his work out equipment was the best, he said he had thousands of people who had tested and tried it.

But he had NO Testimonies! One shark passed on it because of that. No, the reality is that perhaps that was not the only reason. I think it is interesting that even a venture capitalist is interested in testimonies of your products and services. Read more

Online Coordination

I love planning and I am always looking to ways to coordinate various parts of my business online. I know there are a lot of people who say, hey I pick up my laptop and go, everything is online.

I am not looking for that type of business. I just want to be more efficient.
I tried the Basecamp and another coordination thingy and it just does not really work well for me. I know a lot of people like and use it though.

First of all they are not visual enough for me. Secondly only a few of my team members seem to LIKE to use it. Creatives…not so much and guess what? Camera people, directors are really creatives. If your team won’t use your solution then it’s really no good. Read more

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