Media Training From Seth Godin

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How to be interviewed

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you… and soon.

  1. They call it giving an interview, not taking one, and for good reason. If you’re not eager to share your perspective, don’t bother showing up.
  2. Questions shouldn’t be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn’t right on point, answer a different one instead.
  3. In all but the most formal media settings, it’s totally appropriate to talk with the interviewer in advance, to give her some clues about what you’re interested in discussing. It makes you both look good.
  4. The interviewer is not your friend, and everything you say is on the record. If you don’t want it to be in print, don’t say it.
  5. If you get asked the same question from interview to interview, there’s probably a good reason. Saying, “I get asked that question all the time,” and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
  6. If your answers aren’t interesting, exciting or engaging, that’s your fault, not the interviewer’s. See rule 2.

Testimonials and Shark Tank

You don’t want to be a commodity, you want your services to shine.

Recently on Shark Tank, they had a guy who claimed his work out equipment was the best, he said he had thousands of people who had tested and tried it.

But he had NO Testimonies! One shark passed on it because of that. No, the reality is that perhaps that was not the only reason. I think it is interesting that even a venture capitalist is interested in testimonies of your products and services.

I am going to work on that more this year!

5 Ways Health Care Professionals can use the Swine Flu to Get Publicity

Swine Flu

The health care crisis happening right now is the Flu. NPR is running all kinds of shows on it. If you are a health professional or even a fitness professional, you can use this time to get in front of large audiences with your expertise.

 

1)      Call in Shows- these are really popular right now, people are scared and want to talk to someone. The government has updated websites; however it is in no way ready to deal with the public. If you are, this will be gold. Contact call in shows and let them know you can answer questions about the flu

2)     Local TV- local shows need up to date information. They service the community right around you, the people most likely to use your services. Contact them about being a guest.

3)     Newspapers- your local paper loves to feature local people. Make yourself the new resource of information, tell a reporter something he or she has not already heard and let them know you are available to them.

Teach Something

4)     Write about it yourself- use a plug on your own blog to tell some success stories about the flu.

5)     Make sure you are trying to INFORM not just sell your services. Be an asset to the media, so that you will be the top of mind anytime they need health information.

 

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