Why You Should Participate in Trade Show
Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study. A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day. In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.
Keys to Making a Good Impression
Making a good impression at a trade show is all about your intention. You need to think about your prospects and customers and what they are looking for. You must also find a way to deliver your messages in a way that intrigues them to gather more information from you. Make the prospects and customers your focus. Have a friendly demeanor and welcome people to your booth. A good first impression will create trust with your prospects and clients. It also speaks to your Competence and Credibility. You also need the right tools at the trade show to make that great first impression. Your floor and banner displays must be top quality and attention grabbing. It’s important to make a good first impression, you can choose from custom displays, unique tabletop designs and even lighted signs to make a great. You can find everything you need for your tradeshow booth and more . Your trade shows design can make people feel good as soon as they enter your booth.
Most people understand the importance of networking for their business – the increased contacts and opportunities for development, the ability to make friendships amongst peers and look for problem solving solutions through group discourse and, of course, to forge valuable workplace connections which can help with staffing needs. However, this can be difficult to achieve when one is working from home. The usual networking opportunities – such as dinners, benefits or events – can be relatively inaccessible for someone working alone, without the influence of big business backing.
For those coming from a self-employment background, there are other ways to network than the standard channels. The internet opens up new methods of communication. Message boards and online forums are effective ways of sharing information. Responding to other people’s posts helps to establish sources of information and make your brand appear credible and knowledgeable, and people will begin to associate your brand name with the help they received on the internet. There are forums specifically tailored to a wide range of fields and industries on which serious professionals often advertise their services. Developing relationships on the internet can be a valuable way of forging networks and connections.
Alternatively, for those who prefer to communicate on a face to face basis, the wide range of trade shows and conferences can provide an ideal platform for sharing ideas. Alternatively look for business networking events or groups in your area. Working from home does not preclude attendance – in fact, working from home means that trade shows are even more valuable in offering the opportunity to meet likeminded professionals with whom you might not otherwise have come into contact. Likewise, any social events which are advertised by local business groups are perfect places to meet other entrepreneurs. Some are advertised as discussion panels, others are informational presentations whilst others still are targeted at women-only audiences.
Social events organised for pleasure shouldn’t be discredited as places to network, either. Although it is important to be cautious, so as to not bore people and lose friends, talking about your business at every possible opportunity is to be recommended to help people learn your business name. Offer your services to suitable friends who need your industry, or ask them to recommend you to those who might need help in the future. Building a network can be done at any level, from corporate and commercial to starting on a smaller, private, scale. Gaining the support of friends and family can be valuable additions to any network. Although networking from home is harder than when working for another organisation, it is by no means impossible and remains equally important.
Hybrid Pop Up Display For Your Next Trade Show
We all look forward to going to the trade show and presenting our newly developed product to our peers and more importantly wowing our potential customers with the best innovation since the sliced bread. When we are focused on developing list of advantages, sketches, developing white papers and value proposition for our future customers that we ignore developing the graphics for pop up display till it is too late to get graphics back from display printer or we have to pay $700-$1000 to expedite the order and send it by second day on FedEx.
PopUpDisplay.com offers two alternatives to save you money on pop up displays. The first is the option to buy a hybrid pop up display which is supplied with a backlit header and fabric panels. The system can have preprinted graphics ready to attach to the fabric panels. As you get new data and new graphics on your new product, just send a file over to PopUpDisplay.com and they will quickly print the attachment graphics and send it to you in the following 3 to 5 days or sooner. Printing and shipping just the attachment graphic allows one to save up to $1000 and yet have the most up to date product information on your next trade show. A second alternative available from PopUpDisplay.com is to arrange to ship the frame of any size and shape pop up display even before you finalize the graphics. The graphics can be professionally printed and shipped separately just before the trade show.
One interesting thing about PopUpDisplay.com’s order process is their free eproof. You always know that your job is going to look right before it is shipped to you. Quality, more styles, more colors, more accessories, free eproof, price and superior warranty are the reasons why PopUpDisplay.com is your choice for the next trade show display. In addition, use their comparison feature on PopUpDisplay.com to compare up to 3 different displays side by side. Just another way, it is easier to shop for pop up displays on PopUpDisplay.com
Majority of the pop up displays at PopUpDisplay.com are made in the USA of high quality aluminum frame suitable for multiple uses and years of reuse. They also offer more options and accessories for pop up displays than most retail, catalog and online stores. Besides the hybrid pop up display, check out their super light, 10 foot pop up displays weighing less than 35 pounds. Hope you will see that PopUpDisplay.com is friend to trade show procrastinators and innovators alike.