The Importance of Making a Good Impression at a Trade Show

February 20, 2015 by  
Filed under Featured Articles, Front Page

CES 2012 - Microsoft

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Why You Should Participate in Trade Show

Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study.  A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day.  In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.

CES Booth Babe

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The importance of networking when setting up a business from home

English: This was taken at the networking contest.

(Photo credit: Wikipedia)

Most people understand the importance of networking for their business – the increased contacts and opportunities for development, the ability to make friendships amongst peers and look for problem solving solutions through group discourse and, of course, to forge valuable workplace connections which can help with staffing needs. However, this can be difficult to achieve when one is working from home. The usual networking opportunities – such as dinners, benefits or events – can be relatively inaccessible for someone working alone, without the influence of big business backing.

For those coming from a self-employment background, there are other ways to network than the standard channels. The internet opens up new methods of communication. Message boards and online forums are effective ways of sharing information. Responding to other people’s posts helps to establish sources of information and make your brand appear credible and knowledgeable, and people will begin to associate your brand name with the help they received on the internet. There are forums specifically tailored to a wide range of fields and industries on which serious professionals often advertise their services. Developing relationships on the internet can be a valuable way of forging networks and connections. Read more

Hybrid Pop Up Display For Your Next Trade Show

February 6, 2013 by  
Filed under A Note for You, Front Page

IMTS Asian Trade Show Model Chicago Modeling A...

IMTS Asian Trade Show Model Chicago Modeling Agency (Photo credit: MotivatedModels)

Hybrid Pop Up Display For Your Next Trade Show

We all look forward to going to the trade show and presenting our newly developed product to our peers and more importantly wowing our potential customers with the best innovation since the sliced bread.  When we are focused on developing list of advantages, sketches, developing white papers and value proposition for our future customers that we ignore developing the graphics for pop up display till it is too late to get graphics back from display printer or we have to pay $700-$1000 to expedite the order and send it by second day on FedEx. Read more