Everybody Pitch!

Here is the question: Can everyone in your company do a 2 minute pitch about your company. Can they tell someone concisely what you do and how you benefit customers?
Before you say a quick yes, ask them. Without prep, can they give it to you? You might be surprised at what you hear. Team members may be saying all kinds of things. This means this is what they are saying to customers.
All of us have at least one person working on the team, ask them to give you a two minute pitch and let me know what you find out.
If it is not to your liking, then write it out for them and have them practice it.
Let me know what you found out!