Subliminal Persuasion By Dave Lakhani
Jul 28th, 2008 | By Dr. Letitia Wright | Category: Books
I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, share the stuff that does not matter or does not work anymore.
I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already!
The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising and motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year. People need to understand why they work and if they are set up to take advantage of product placement opportunities. (more…)
