Do You Have the Courage to be Goal Oriented with Finding Sponsors for Your Event?

 

This article is for people who are looking for sponsorship for the first time or raising their sponsorship levels to a new high. This information will assist you in meeting all your goals.

Abraham Lincoln said ?a goal properly set is halfway reached.? All goals for a sponsor for your show seem lofty at first. You may not have a lot of people around you to support the dream. Just understand that everyone has started at the bottom. You can also reach a goal that is properly set. Most people are afraid to ask for money. They are afraid it will be too much. If you are not sure how much to ask for you have to start by guessing. Then ask and see what the response is. Some companies will tell you that they only put half that amount into these types of campaigns. The will be great information for you. It?s free research! Set the sponsorship goal properly and get comfortable with the amount. If you are not comfortable with the amount, no matter how low it is, you won?t ask for it.

Write your sponsorship goals down and look at them daily. You would be surprised how much off course you can be when you do not do this. You get busy with other things. You do not work towards the goal because it is not top of the mind. You can begin to work on putting out fires instead of getting into the groove of getting the sponsors. Write it down and look at it daily. You can even put it on a wall that you will look at.

Make sure your sponsor goals do not overlap. I once had 2 different weight loss sponsors on the show. It was exciting for me, less so for the smaller sponsor. Make sure all sponsors have their own area that does not overlap and everyone will be a happy camper!

If you have courage you can do these things: write your goals, make sure they do not over lap and get an amount that works.

Life of an Entrepreneur with Lyric Hawkins


Lyric Hawkins interviewed me for an hour on Facebook!
We talked about:
How I got started
What Happened When I hit the wall
The best way to deal with a mentor or coach
How to get paid sponsors for your show
and all the things that I do.

Just watch!

Easy advertising for charity events

November 28, 2014 by  
Filed under A Note for You, Front Page

World Bank/IMF 2012 Spring Meetings. World Bank. Close the Gap: Safety Nets Work Event

Easy advertising for charity events

If you’re running a Christmas event, fund-raiser or charity event, finding ways to advertise are crucial. There are plenty of tried and tested methods and it can depend on the type of event as to how much advertising you’ll need to do. If it’s a one-off event there are some easy advertising tricks, while for groups and organisations who run regular events, there are some secrets to making the most of your advertising material.

The paparazzi

The local media will be important for promotion and can act as a free source of advertising for local events. Any good cause that benefits the local community will be of interest to local journalists and broadcasters. Even the smallest publication is likely to be hungry for content, so don’t think that you’ll be turned away! You can create a press release but it pays to make a call to the editor in question. Old fashioned phone calls tend to get attention better than emails, with which editors are often swamped; focus on the local angle and why the story needs telling.

Easy advertising options

Flyers and banners are two of the oldest known advertising tools. Despite the fact that most things seem to have gone online these days, local events (charity or otherwise) are still best advertised with real, solid advertising. Banner producers can be sourced nationally or locally and banners can be reused, if you avoid specific dates on the banner itself. The phrase, “see website for details” can be substituted, meaning you can reuse the banner for another similar event. You can use flyers to target busy places using volunteers – markets, malls and other shopping areas are good places to get maximum exposure in your community.

Talking of websites

Don’t forget the wonders of the world wide web. If your organisation has a website, set up a specific blog to advertise your event (or ask for volunteers), tweet about the event, add details to Facebook; it all helps to get the word out! You can even record a video and post it on YouTube.

Corporate sponsors

Offer advertising for local businesses at your event in return for sponsorship. Companies which are supporting you will be glad of the free advertising on your website (keep it off banners though if you want to reuse them!). As well as sponsorship, you can ask them to distribute flyers with their own promotional material in their offices or retail spaces.

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