Easy advertising for charity events
If you’re running a Christmas event, fund-raiser or charity event, finding ways to advertise are crucial. There are plenty of tried and tested methods and it can depend on the type of event as to how much advertising you’ll need to do. If it’s a one-off event there are some easy advertising tricks, while for groups and organisations who run regular events, there are some secrets to making the most of your advertising material.
The local media will be important for promotion and can act as a free source of advertising for local events. Any good cause that benefits the local community will be of interest to local journalists and broadcasters. Even the smallest publication is likely to be hungry for content, so don’t think that you’ll be turned away! You can create a press release but it pays to make a call to the editor in question. Old fashioned phone calls tend to get attention better than emails, with which editors are often swamped; focus on the local angle and why the story needs telling.
Easy advertising options
Flyers and banners are two of the oldest known advertising tools. Despite the fact that most things seem to have gone online these days, local events (charity or otherwise) are still best advertised with real, solid advertising. Banner producers can be sourced nationally or locally and banners can be reused, if you avoid specific dates on the banner itself. The phrase, “see website for details” can be substituted, meaning you can reuse the banner for another similar event. You can use flyers to target busy places using volunteers – markets, malls and other shopping areas are good places to get maximum exposure in your community.
Talking of websites
Don’t forget the wonders of the world wide web. If your organisation has a website, set up a specific blog to advertise your event (or ask for volunteers), tweet about the event, add details to Facebook; it all helps to get the word out! You can even record a video and post it on YouTube.
Offer advertising for local businesses at your event in return for sponsorship. Companies which are supporting you will be glad of the free advertising on your website (keep it off banners though if you want to reuse them!). As well as sponsorship, you can ask them to distribute flyers with their own promotional material in their offices or retail spaces.
Big-name, big-time corporate sponsorship rebounded last year after a disappointing 2009, and a few Chicago-area companies dug deep into their wallets to be among the top spenders.
Fourteen companies joined or returned to the list of largest U.S. sponsorship spenders, including Kraft Foods Inc., according to sponsorship research firm IEG. After not making the 2009 list, the Northfield-based food company, spent $15 million to $20 million on corporate sponsorships last year, ranking No. 68 among the top 77 companies.
Other Chicago-area companies and their estimated 2010 spending were MillerCoors LLC, $155 million to $160 million; Motorola Inc., $55 million to $60 million; McDonald’s Corp., $35 million to $40 million; Allstate Corp., $25 million to $30 million; Sears Holdings Corp., $20 million to $25 million; and Discover Financial Services Inc., $15 million to $20 million.
To learn how to get your sponsorships going, get your own sponsorshp CD
Aflac Inc. (AFL), the world’s largest supplier of supplemental health insurance, has agreed to sponsor the Heisman Trophy, given to college football’s best player.
Aflac, which didn’t give details of the multiyear partnership, said its sponsorship will begin this season in the 77th year of the award.
“We know our accounts, agents and brokers are passionate about the game, so we are excited and honored to team up with this coveted award which recognizes the most outstanding college football player in the U.S. and represents the pursuit of excellence,” said Michael Zuna, senior vice president and chief marketing officer, in a statement.
The partnership allows the Columbus, Georgia-based company to offer exclusive, Heisman-themed experiences to its accounts and brokers, Aflac said.
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