Big Spender Sponsors Return!

Big-name, big-time corporate sponsorship rebounded last year after a disappointing 2009, and a few Chicago-area companies dug deep into their wallets to be among the top spenders.

Fourteen companies joined or returned to the list of largest U.S. sponsorship spenders, including Kraft Foods Inc., according to sponsorship research firm IEG. After not making the 2009 list, the Northfield-based food company, spent $15 million to $20 million on corporate sponsorships last year, ranking No. 68 among the top 77 companies.

Other Chicago-area companies and their estimated 2010 spending were MillerCoors LLC, $155 million to $160 million;  Motorola Inc., $55 million to $60 million; McDonald’s Corp., $35 million to $40 million; Allstate Corp.,  $25 million to $30 million; Sears Holdings Corp., $20 million to $25 million; and Discover Financial Services Inc., $15 million to $20 million. Read more

Aflac Sponsors College Football’s Heisman Trophy

Aflac Inc. (AFL), the world’s largest supplier of supplemental health insurance, has agreed to sponsor the Heisman Trophy, given to college football’s best player.

Aflac, which didn’t give details of the multiyear partnership, said its sponsorship will begin this season in the 77th year of the award.

“We know our accounts, agents and brokers are passionate about the game, so we are excited and honored to team up with this coveted award which recognizes the most outstanding college football player in the U.S. and represents the pursuit of excellence,” said Michael Zuna, senior vice president and chief marketing officer, in a statement. Read more

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