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The 3 Things You Should Do When Looking for a Sponsor

 Sponsorship

This articles is for the business owner looking for sponsors for their own events. You’ll learn what it takes to get sponsors, set realistic time goals to work within and, the best way to create sponsor levels and understanding who needs to be on your side in order for the corporation to make that sponsorship commitment.

Getting sponsors is easy; however you must work within THEIR Time goals not yours. Just because you need the money in the next 60 days does not mean that company can swing all the paperwork to make it happen. You have to know where they are in the business cycle. Are they almost done with all the sponsorships for the year or are they just starting. Did they meet their goals for the year already with another similar event, or are they still hungry to get in contact with more potential clients through sponsorship. These are items you have to know before you ask for the sponsorship. You may not have given them enough time to make it the decision. So plan backwards from the time the check needs to arrive in your office. Include their planning time along with YOUR planning time and everything should work out well.

sponsorship

Create good sponsor levels. We all like to be creative and call our sponsor levels something different that might tie into the theme of the event. In the end, sponsors need to be able to easily recognize where their sponsorship level is. The GOLD-SILVER-BRONZE levels are easily recognized by people all over the world because the Olympics makes use of it.  Everyone knows what the top and bottom is. Many people don’t know what Platinum is. They don’t know if it’s worth more than Gold, the same as gold or what. Make it easy on everyone by adding universally understood levels and plainly names sponsorship contributions.

Understanding the needs of the sponsor is important. At different points in the year, their needs are different. They may be trying to reach certain goals. There are some years where those goals are met early and easily. Some years it takes a lot of different projects to make it happen. Find out their goals by looking on their websites and seeing what the mission of the business is. Have your finger on what they are trying to get and show them how you fit in to make it happen. This is research and it does take some time to do. Here is where the sponsorship dollars really happen. Anyone who cannot be bothered to do research and make sure they are a good match for the sponsor will not even be considered. They will not be considered because the sponsorship does not make any sense from the outset. Once you get a reputation of pitching bad ideas, you are going to have the doors closed to you forever.

sponsorship

For more information on How to get a sponsors visit

http://wrightplacetv.com/get-sponsors

 

 

 

 

 

 

 

 

The 3 Things You Should Do When Looking for a Sponsor

Sponsorship

This articles is for the business owner looking for sponsors for their own events. You’ll learn what it takes to get sponsors, set realistic time goals to work within and, the best way to create sponsor levels and understanding who needs to be on your side in order for the corporation to make that sponsorship commitment.

Getting sponsors is easy; however you must work within THEIR Time goals not yours. Just because you need the money in the next 60 days does not mean that company can swing all the paperwork to make it happen. You have to know where they are in the business cycle. Are they almost done with all the sponsorships for the year or are they just starting. Did they meet their goals for the year already with another similar event, or are they still hungry to get in contact with more potential clients through sponsorship. These are items you have to know before you ask for the sponsorship. You may not have given them enough time to make it the decision. So plan backwards from the time the check needs to arrive in your office. Include their planning time along with YOUR planning time and everything should work out well. Read more