5 Reasons to Use Video in Your Business

January 6, 2016 by  
Filed under Featured Articles, Front Page

Yaletown, Vancouver BC Canada

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deo has proven to be an incredible boost to any business. But only if it’s done well. Here are a few reasons you should use video in your business.

1. Videos are easily found in online through a search engine. The truth is YOUTUBE is a search engine, and you can find almost anything there.
2. You can measure the results of video. There are metrics you will want to know to improve the results you want to receive.
3. They are easy to share. This makes it easy for people to “spread the word” for you.
4. Video is great with mobile. Most people are watching things online on their phone. It quickly translates on any phone.
5. Your competition is using it. You might as well make it an even playing field and have video also.

The problem most businesses have been finding the best company to produce their video. It’s not enough to have a video camera and editing software. You must have a team that cares about the projects and understands the bigger implications.

Canada is the home to one such company called Tetra Films. As Vancouver video production company they go through the entire Pre-Production, Production, and Post-Production process. By not skipping over these important steps, they can create exclusive videos. They understand how to work with you team to create the kind of script that gets results.

Tetra Films employs the latest video technology, video marketing techniques, and video distribution processes because they know it’s not enough to just make a video. The video must be distributed. They want to make a difference, not just create video. They even offer their media buying services after the video is completed. You’ll have all the benefits of being ahead of all your competition.

I’ve been watching my clients use video in some interesting ways. One client started out at the same time as her competition. She watched her competition grow her tribe, sell books, sell out speaking event and then the woman eventually had her own successful event where she made over $65,000. It happened in 2 short years. My client decided after two years to start investing in her well-made videos. No bad camera work from a simple cell phone. Real videos that created an impact. She immediately saw an increase in her income.

Some people are still posting all text in their social media. They do not understand that video is social media. They are still posting words in their social media and can’t understand why no one is liking or sharing their post. People simple do not see word posts anymore. One client is seeing an incredible boost in the number of people attending her webinars and becoming followers. It is because she is putting out an LOT of video. More video than her competition is comfortable with. However, she is the one that is ahead of the game! Using video well reflects in real revenue flowing into your business. It is not about what you want to do. It’s about helping your clients and potential clients see you instead of your competition. There are a lot of things that vie for the attention of clients. We must make sure we stand out.

Video is an easy way to stand out, tell and story and be relevant. It makes your business look bigger than it is and can convey the quality that you provide your clients and customers

You can make a needs assessment appointment here Tetra Films

Media Rookies: At Least Five Ways to Kill Your Interview

December 22, 2015 by  
Filed under Featured Articles, Front Page

Barefoot Mailman Interview Q&A w/Hayley Crowell (full text)

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Media Rookies: At Least Five Ways to Kill Your Interview

It took 25 pounds of effort pushed into a 7-pound bag, but your big time media interview is happening tomorrow. You are such a captivating speaker that your electric charm and sparkle even resurrects the bleakest “dining-dead” special event banquet. So, there’s no need to worry about this game-changing exposure to thousands of potential clients. On the other hand, maybe it might be time to review your media training. Remember there are five things that will easily kill your interview.
1) Being late. The professionalism you intend to deliver to the client begins with the interviewer. Don’t forget, the host can flatten your interview if they are irritated by your punctuality and courtesy. Media hosts plan every second of their show, every minute matters.
2) ”Let me make a long story short!” You are not the editor! Make a short story shorter! The primary purpose of the interview should be describable with zero distractions from your intended point of impact. Concrete phrases like “$15 an hour” instead of “a livable wage increase,” delivers a concept with maximum impact plus it’s easy to remember.
3) Forgetting to tune, term and tone your presentation for your intended audience, not the host or interviewer. If you’re marketing to individuals already familiar with the industry, the tune may be more like “shop talk” sprinkled with familiar business terms. Also, the tone may be simple “light opinion” instead of a “winning advice” lecture.
4) Rejecting media coaching and training, and relying on your extensive credibility as a public speaker instead. Attempting to deliver on-the-spot media interviews often leads to public relations disasters. Delivering “fluster-free,” conversational media interviews requires training, practice, and preparation. Through training, you create the habit of establishing in advance the purpose of your story, the reason for the interview and the reporter’s expectations. This discipline increases your chance of appearing very relaxed and confident during your interview.
5) Repeating negative phrases or words used in a question by the reporter. Even if you disagree with the negative description, repeating it encourages the reporter to included it as a highlight of the interview. Making every effort to respond using positive terms keeps you in control of the narrative regarding your topic.
Paying attention to these suggestions, filling your responses with humor whenever appropriate and showing a pleasantly energetic attitude creates the best outcomes. Each interview can be a public relations nightmare or a positive upside opportunity.

 

The Wright Place TV Show 2016 Season Starts soon!

To be a guest on the show visit : http://members.showtimemediaacademy.com/wptv/

The BuddyList Social Network is an Anonymous alternative to Facebook

July 25, 2015 by  
Filed under Crowd Funding, Front Page

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The BuddyList Social Network is an anonymous alternative to Facebook that doesn’t sell your personal data to any one. BuddyList purports to be a community that doesn’t invade your privacy. BuddyList believes a social network should be about staying connected with your friends and family and having fun.

Quoted in “Wikipedia,” the Electronic Frontier Foundation (EFF) supports BuddyList’s primary reason to jump away from Facebook by identifying two personal information aggregation techniques, called “connections” and “instant personalization,” which assure that anyone has access even to personal information that you may not have intended to be publicly available.
This is how it works, you create a “Connection” to most of the things that you click a “Like button” for, and Facebook will treat those relationships as public information. For example, if you “Like” a Page on Facebook, that then creates a public connection. If you Like a movie or restaurant on a non-Facebook website (and if that site is using Facebook’s OpenGraph system), that creates a public connection either to the applicable Page on Facebook or to the affiliated website.

Furthermore, the Electronic Frontier Foundation (EFF) notes that “For users that have not opted out, Instant Personalization is instant data leakage. As soon as you visit the sites in the pilot program (Yelp, Pandora, and Microsoft Docs) the sites can access your name, your picture, your gender, your current location, your list of friends, everything that Facebook classifies as public information. Even if you opt out of Instant Personalization, there’s still data leakage if your friends use these “Instant Personalization websites,” their activities can give away information about you, unless you block those applications individually.” This can be challenging to do.

Alternatively, at BuddyList you are able to post status messages, comment on just about everything, share your photo’s with your friends and family, play games, voice chat, create meme pics, blog, and so much more without the Facebook complications.
This is everything people expect from a social network, devoid of the commercial revenue programs. BuddyList does not sell any of your data to any one and they do not ask for much personal information nor care if you provide your real info. The intent is to have fun, involve your friends, and help the community grow.

Support this project and generate social media outlet choices.  Buddy list 

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