Is Your Business Social?
Social media is very much in the limelight right now following the flotation of Facebook and impending flotation of Twitter. These websites are valued at huge sums and investors are desperate to snap up a share of these businesses but what can these sites do for you and your business? I’m sure you’ve already read advice about adding your business to all of the major social media channels but you are profiting from this and is your business growing from your social media exposure?
My name is Emma Simpson and I’m the owner of a firm of cheap accountants who offer accounting services to all small businesses at affordable prices. My business has grown to be very profitable and successful over the last few years and I have experimented with a number of social media websites to advertise my company and to achieve growth. I believe I know what works and what doesn’t work which is why I have written this article so that you can learn from my experiences.
I have achieved sharp business growth in a short space of time and I have achieved this by taking advantage of the best social media channels. I’ll let you in on my secret. There are a number of social media websites out there and they can all enable you to interact with new, potential customers but some sites deliver more than others. The site which you must concentrate your efforts on is Twitter. Twitter is easy to join and you will soon find that this site is a great place to do business and to develop new leads.
My advice is to be social on a daily basis. Remember to tweet a number of times each day and to offer something of interest to your followers. This could be articles from your own blog, which is a great way of demonstrating your skills and expertise, or simply news articles from a mainstream website. I aim to be visible on the news feed of my followers each day and this means that my business is always noticed and when someone needs the services I offer they are more than likely to get in touch with me.
Success on Twitter cannot be achieved overnight and you will need to give it time to gain sufficient followers and to develop an audience for your tweets. However, once you have gained a good number of followers and when you actively participate within business circles you will find that is relatively easy to gain new customers for your business. You really can grow your business through social media and I’m living proof. The best part of all of this is that social media is 100% free so you don’t need a marketing budget to promote your business.
Online Marketing by
Online marketing is also called internet marketing, and it uses the internet to deliver promotional messages to consumers. For better results, online marketing strategies are used in conjunction with traditional advertising methods such as radio, magazines and television. However, if you are a small business owner, the cost of using traditional advertising methods can swallow up your profits. Online marketing is particularly highly effective if used well. You can combine different online marketing methods such as email marketing, social media marketing and web adverting to achieve maximum results.
Web online marketing includes things like e-commerce, affiliate marketing, creating promotional and informative websites for a particular product or service, employing search engine optimization (SEO) on your web site, and using pay per click advertising. Email marketing involves email companies where promotional messages are delivered into subscribers’ inbox either through the use of newsletters, or announcement of offers. Finally, social media marketing involves the use of social media networks like twitter, Facebook, linked ln, Digg, and YouTube to promote your business. Social media online marketing does well with viral marketing.
Like the traditional advertising, online marketing involves consulting online marketing where there is a publisher and an advertiser involved. The publisher integrates advertisements into its online platform, and the advertiser provides the contents to be advertised online. Depending on the type of online marketing method you are using, there could be other players in online marketing such as analytics, and designers who help to generate the ad banners, or the codes, as well as affiliates.
To ensure that ethical standards are adhered to and that the playing ground is revealed, search engines such as Google have ranking algorithms to ensure that only those website owners who employ the best SEO methods reap the best results. Consulting online marketing experts such as SEO companies can be a great investment considering that you might not be well versed with the SEO trends. Employing proper search engine methods also requires hard work, patience, and skills, which you may be lacking. In the long run, good SEO practices should give you long lasting success.
The emergence of social media online marketing is swiftly eclipsing traditional marketing tools like television. Aside from the fact that traditional marketing methods can cost you an arm and a leg, social media marketing like you tube is more effective and reaches more people. To illustrate this, views in your channel are more likely to become your customers because when in YouTube, you specifically search for what you are interested in unlike traditional advertising methods like newspaper, and television where you view adverts irrespective of whether you are interested or not.
There are a few things all business owners need to stop doing.
- Stop thinking you can spend NO money on advertising your business and make a LOT of money
- Stop spending more than 2 hours a week on social media pretending you are making money
- Stop spending on things that do not increase the business income
- Stop working all weekend without a break
- Stop stalking prospects that will never become customers
- Stop going after people who will NEVER spend ANY money with you
- Stop hiring poorly
- Stop joining groups that do not promote your business or help you grow.
- Telling people you make 7 figures when the links on your website don’t even work
Just stop it!