Top 5 Things To Consider When Writing Copy About Your Brand

Leicester Market customers

JESHOOTS / Pixabay

 

Hook them in.
The best written copy in the world is worthless without readers! Lure your potential customers with a memorable and compelling headline. Think of your headline as a shop window; a well dressed
shop window catches the eye, arouses curiosity and brings customers into the shop. Your headline should do the same. It should encapsulate what is in the copy that follows and compel your customers to want to learn more about your product and service.
Know who your target market is.

And talk to them. Exactly who are you trying to sell this to? Yes in a perfect world “everyone” might be a suitable answer, but in reality, who is most likely to spend their hard-earned on your product? Is it women? Young, middle-aged or old women? Middle-aged women with kids? Middle-aged women with small kids? Middle-aged women with small kids with health issues? You get the idea. Once you’ve figured out exactly who you’re speaking to, speak to them in their own language. For example using high-tech terminology won’t sell software to computer illiterates. And using street
slang is likely to sail straight over blue-rinsed heads. Sell the benefits rather than the features Remember who you’re writing for. The customer. Not you. At all times, point put how the features of your product or service will benefit your customers. For example, the vehicle you are writing about might feature ‘four wheel drive’. Now, point out the benefits of that feature – safer motoring on slippery surfaces or the ability to go places that other vehicles can’t. In other words, sell the sizzle, not the steak!
What is unique about what you’re selling?
If you’ve done your branding homework, you’ll already have a unique selling point, a brilliant tagline all about it and a succinct and desirable positioning statement. If you haven’t had much experience with branding, the very first step is to discover your unique selling point, also known as a point of difference. Chances are there are several products out there that are similar to yours. So why should a customer spend their money with you? Is your product bigger, smaller, better, brighter, louder, tastier, greener than the others? And if so, how so? In your website copy (or ad
copy) explain exactly what makes your product stand out from the rest and convince the customer that they need that benefit most. Ideally, you’ll then sum it all up in fewer than seven, memorable words – then you have a tagline too!
Check your spelling and grammar
This sounds basic and boring, but it’s so very important. Poor spelling and grammar is distracting at best, taking the potential customer’s focus away from what you’re selling. It also makes you, the seller, seem untrustworthy and unprofessional. Once you’ve written your copy, do a spell and grammar check. Ask a friend or colleague to read over it. Better still ask several friends or colleagues to read over it. If you’re not terribly confident of your language skills it’s worth paying a professional for their services just to leave an optimum impression on potential customers and increase your chance of a sale.

About the Author: Susan Long is a Marketing and Branding Consultant, see her next project at Rent To Buy

Addicted to the Internet?

Remember when there were all those articles about being addicted to the internet?

No one is talking about that now, are they?

Why? Because most people have gotten over the novelty of being so connected by internet and realize we have to interact in real life too.

Touching people in a real way includes the internet. It’s not offline or online, it’s both.

How can you do more to stay connected both ways?

How does your business stay connected  without over-communication?

I want to hear your ideas!

JESHOOTS / Pixabay

How to Stay Motivated in Your Business!

February 4, 2018 by  
Filed under Featured Articles, Wright Ideas

nastya_gepp / Pixabay

Whether you are a new or experienced business owner, it may seem difficult to remain committed and keep your nose to the grindstone at times. Nonetheless, one of the most determining factors to your success is simply sticking with it, so here are a few simple tips to staying motivated in running your own business to get you started!

1. Evaluate your competition. This may seem like it could be incredibly discouraging if many of your competitors are doing better than you, but on the flipside, they may also be having a slow quarter with low sales. If you can look across your niche market and put into perspective how your competition is performing, you will have a better idea of where you are at. If for some reason your results are subpar, be gentle with yourself, and take that as an opportunity to learn and grow to measure up to your competitors.
2. Remember what you are there for. There is no better way to get motivated than to think of why you started your business in the first place! If you used to work as a waitress before branching out on your own online venture, you can thank your lucky stars that you have the opportunity to be your own boss and no longer have to serve burgers to customers. Even if you were top in your field in a corporation, starting your own business gives you the opportunity to be financially independent, make your own hours, and pursue your passions. That in itself is pure motivation.
3. Look for a mentor or advisor. This is fantastic help if you feel that you are hitting a wall in your business. There are always people out there that are farther along on their journey than you are, so be open to advice, encouragement, and guidance. Of course, make sure that the person that you go to truly knows what they are doing in your industry. If you have an affiliate marketing business that you are hoping to grow, you want your mentor to be specifically experienced with that to give you insider advice and tips.

The bottom line is to simply not give up. Starting your own business is the opportunity to pursue your dreams and have even more freedom, but it does take determination and drive. You can do it!
BY Chuggin McCoffee
For a great selection of all things coffee, check out Chuggin McCoffee’s website, The Coffee Bump.

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