Caring By Seth Godin
No organization cares about you. Organizations aren’t capable of this.
Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact.
People, on the other hand, are perfectly capable of caring. It’s part of being a human. It’s only when organizational demands and regulations get in the way that the caring fades.
If you want to build a caring organization, you need to fill it with caring people and then get out of their way. When your organization punishes people for caring, don’t be surprised when people stop caring.
When you free your employees to act like people (as opposed to cogs in a profit-maximizing efficient machine) then the caring can’t help but happen.
Most people do not do any personal development. Why? Too busy, don’t like to read, there are all kinds of excuses. The truth is, as you develop yourself, you are able to make more money. The more skills you have, the less time it takes to get things done, the more leverage you have, the more money you make.
Not sure if this is true? Give me 6 months with our book club and see if your income does not increase. If you are not making more money, you can go back to what you were doing before. The book club is no cost, except for the book. You need to buy the book on your own and read it.
Many of the books have an audio version, a kindle version and an actual book version.
Pick the ones you like most. Once a month, get on a call and discuss your ideas on how to use the the information we just learned. Who is on the call? Dr. Wright from Wright Place TV Show will be leading it, other business owners, people who are in action mode right now will be on the call. You can be too.
What do do?
1) Pick up the book– Poke the Box by Seth Godin
Digital media expands. It’s not like paper, it can get bigger.
As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free.
One more link, one more banner, one more side deal on the Groupon page.
Economics tells us that the right thing to do is run the factory until the last item produced is being sold at marginal cost. In other words, keep adding until it doesn’t work any more.
In fact, human behavior tells us that this is a more permanent effect than we realize. Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.
And it’s hard to go backward.
More is not always better. In fact, more is almost never better.
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