How to do a Sampling Campaign
December 8, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
I was reading Drew’s Marketing blog
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.
Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.
You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it. It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!
You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and your unique style in getting it done. They will feel more confident in working with you because they will know what to expect. Read more
