Grant Cardone Author of Sell or Be Sold, joined me for straight talk on making sales happen in your company.
This time the task is about Ivanka’s clothing line and making a nice window display at Lord and Taylor. The women had a hard time picking a project manager because 2 women wanted to be it. The men George T. because he was gay and they thought he and Clay Aiken would know all about women’s clothing. They didn’t. Arsenio picked the outfits. Clay was pissed at George again because he thought he had no clue as to what was going on. Debbie Gibson was pissed at her team because she wasn’t asked to model because she was older than the demographic Ivanka specifically identified as her customer.
It turns out no one on the women’s team was really good at what they were doing but the men had a team member show happened to be a super woodworker. He was able to finish the window design without the project manager seeing it. However, the team doing the window felt they were neglected because the project manager trusted them so much he did not check on them. Lou F. thought the midnight blue was too dark and that George T. would regret it later.
The men thought out of the box and having twins, one for each window. The women thought out of the box in asking Ivanka directly if they could also use her jewelery. Debbie Gibson seems very pleased to have come up with that one after they dissed her and declined her to be a model. Read more
Seriously, where did this idea come from? I have this conversation with business owners every single week:
ME: What are you doing to market your business right now?
THEM: I do a lot of social media and I am about to put out a press release and I do a LOT of networking. I am a people person! Read more