The Importance of Making a Good Impression at a Trade Show

February 20, 2015 by  
Filed under Featured Articles, Front Page

CES 2012 - Microsoft

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Why You Should Participate in Trade Show

Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study.  A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day.  In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.

CES Booth Babe

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Learning sales techniques from the Apprentice?

November 29, 2014 by  
Filed under Front Page, Wright Ideas


Learning sales techniques from the Apprentice?
Ah, it’s “Apprentice” season again. No, that doesn’t mean you can reach for a shotgun and bag a couple of arrogant 20 somethings, however tempting the thought. If there’s one thing you can consistently learn from the show it seems to be how not to be a salesperson. But why is the show so good at forming terrible salespeople and what makes for a good one? Can sales training really teach you how to sell or should it come naturally?
Why the lack of empathy, guys?

Sticking a group of competing egotists in a house together for several weeks is hardly the sure-fire way to develop this skill. Empathy needs to be the starting point for every sale; connect with people and you’ve won half the battle. You need a bit of it to start with, but sales training will teach aspiring hopefuls how to maximise it to its full potential.
Stop multi-tasking, you’re supposed to be selling

Focus – to be fair, many of the contestants seem to be focused enough; focused on showing how utterly amazing they are at every possible role imaginable. Good sales people shouldn’t be expected to multi-task, it’s not what they’re built for – they are excellent at focusing on one single thing. Some call it the kill, some call it a sale, but they get things done. Again, ability in this area needs to be inbuilt. Training in sales can help but some people are better at multi-tasking than focus – other roles may suit them better.
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Increase Your Business Efficiency With Liquor Store Management Software

Ever wish your business “ran itself?” Most people do. From the everyday tasks to monthly obligations, it all can be very overwhelming. Especially, if you have other priorities.Fortunately, liquor and wine store software can solve everything nowadays. It can store your data, track growth, process sales, and even drive sales. What a blessing! Yet, many liquor and wine retailers don’t take advantage of its benefits.

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Why? Many business owners assume liquor store management software is too expensive. They’ve run their business just fine for years and believe they don’t have the time or extra money to invest in something they deem unnecessary. This is anything but the truth. mPower Beverage liquor and wine store software is actually very cost-effective and can help your business reach the heights you’ve always dreamed of without compromising more of your precious time and energy. Read more

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