Digital vs. Print Collaterals


Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

The Importance of Making a Good Impression at a Trade Show

February 20, 2015 by  
Filed under Featured Articles, Front Page

CES 2012 - Microsoft



Why You Should Participate in Trade Show

Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study.  A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day.  In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.

CES Booth Babe



Keys to Making a Good Impression

Making a good impression at a trade show is all about your intention. You need to think about your prospects and customers and what they are looking for. You must also find a way to deliver your messages in a way that intrigues them to gather more information from you. Make the prospects and customers your focus. Have a friendly demeanor and welcome people to your booth. A good first impression will create trust with your prospects and clients. It also speaks to your Competence and Credibility. You also need the right tools at the trade show to make that great first impression. Your floor and banner displays must be top quality and attention grabbing. It’s important to make a good first impression, you can choose from custom displays, unique tabletop designs and even lighted signs to make a great. You can find everything you need for your tradeshow booth and more . Your trade shows design can make people feel good as soon as they enter your booth.

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Learning sales techniques from the Apprentice?

November 29, 2014 by  
Filed under Front Page, Wright Ideas

Learning sales techniques from the Apprentice?
Ah, it’s “Apprentice” season again. No, that doesn’t mean you can reach for a shotgun and bag a couple of arrogant 20 somethings, however tempting the thought. If there’s one thing you can consistently learn from the show it seems to be how not to be a salesperson. But why is the show so good at forming terrible salespeople and what makes for a good one? Can sales training really teach you how to sell or should it come naturally?
Why the lack of empathy, guys?

Sticking a group of competing egotists in a house together for several weeks is hardly the sure-fire way to develop this skill. Empathy needs to be the starting point for every sale; connect with people and you’ve won half the battle. You need a bit of it to start with, but sales training will teach aspiring hopefuls how to maximise it to its full potential.
Stop multi-tasking, you’re supposed to be selling

Focus – to be fair, many of the contestants seem to be focused enough; focused on showing how utterly amazing they are at every possible role imaginable. Good sales people shouldn’t be expected to multi-task, it’s not what they’re built for – they are excellent at focusing on one single thing. Some call it the kill, some call it a sale, but they get things done. Again, ability in this area needs to be inbuilt. Training in sales can help but some people are better at multi-tasking than focus – other roles may suit them better.
Responsible practices

Responsibility – the moment they get in the boardroom nearly every single one of the contestants (year on year) deny any sense of personal responsibility. Good sales people take the blame when bad situations arise. They don’t mouth the words, “It was my fault” if caught out, they simply start working on how to fix it. As far as sales training goes, this is one trick that a lot of people have to learn.

There’s a fine line here, so fine that many “Apprentice” contestants seem to not notice it and run headily from the bright land of optimism off into the sunset of arrogance. Optimism, in sales people, is about understanding that customer refusal is not personal rejection. They simply try another tactic or approach, they are even prepared to admit defeat from time to time – and, importantly, move on. This is another area where sales training can teach a sales team or individual to deal with rejection!

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