Publicity is something you have to keep working at. Try blending your news with a combination of things. For example:
- Rosie O’Donnell goes on Oprah to talk about her relationship break up, her melt down on the view and oh yes…. Her NEW MOVIE!
- George Clooney on the back of a successful movie decides to head up a huge fund raiser for Haiti.
Doing more while you are on top is important. Boosting mundane news with stuff people want to learn about it can work wonders!
Want to learn more fast? Check out the 10 PR Challenge!