Is a uniform company interesting? If I asked you to watch a show a company that makes uniforms you would ignore me. However, a reality TV show, millions of people watched an executive from the company fumble around trying to work a real position there. The same company is trending on Google. That means the TV appearance is creating an interest in the business. How the capitalize on that will be an interesting questions. To have millions of people suddenly at our site and leave is a tragedy. You have to only hope that they are capturing some of that traffic.
The main reasons businesses participate on Donald Trump’s show is the publicity they will get. It’s a 1-hour commercial about their products and services. Not to mention the get access to some top executives who are looking for work. They can recruit while getting publicity! What people fail to realize is that those companies pay to be placed on the shows. There are companies that just work on product placements. It’s a huge industry. Because there are many similar products, a company will pay to have their product on a show instead of the competition. Sometimes it’s just about blocking the competition. Company X many realizes that if Company Z gets that kind of exposure, it could take them over the top. Reese’s pieces surpassed M&M’s when it appeared in the movie E.T. M&M was asked and said no. I wonder what happened to the executive that made that decision?
Reality TV gives attention to locations, as well as products. Trump Tower tours are up! People love to take pictures in front of the building and tell people they were there while in New York. Golf courses that get featured see more people after being on TV. Some are patrons who have a renewed desire to be on the course after seeing it on TV. Many are new people who are interested after seeing it on TV. Reality TV can also promote events. One of the Housewives visited her husband who was in a play. I do not think the play was still running when the episode aired, but it could still be considered good PR for the play and other actors involved. Getting your jewelry or clothing line worn is easy. If you can get the attention of a star and give it to them, you could be lucky and have them wear it on a show. Then if they were asked about it, they would talk about your brand. Just give them the jewelry or clothes for free and you have a deal.