Why bother doing any publicity?
This is something we all wrestle with because when you do not use publicity you dont feel like you are missing anything. Here are a few reasons why to use PR:
1. Save money with advertising- You need to advertise ( if you are not clear on that and only want to advertise online then you can skip this enter post). When you have a story in the same medium you advertise in it gives you a third party endorsement. The potential clients get more exposure to you, they get to learn more about you and then the advertising can stick! Read more