Because…..

The deal is not good for THEM, it is only good for YOU!

Publicity is something you have to keep working at. Try blending your news with a combination of things. For example:

• Rosie O’Donnell goes on Oprah to talk about her relationship break up, her melt down on the view and oh yes…. Her NEW MOVIE!
• George Clooney on the back of a successful movie decides to head up a huge fund raiser for Haiti.

Doing more while you are on top is important. Boosting mundane news with stuff people want to learn about it can work wonders! (more…)

When Sound bites go Wild

Many of you have heard about John Mayer using the N word in a major interview with playboy. I am a fan of Mayer’s and have tickets to his concert in Philadelphia.  You can imagine my chagrin at this. What was he doing? What was he thinking? Someone told him he needed to be edgy and controversial to be a good Playboy Magazine Interview, but they didn’t tell HOW to. So he threw out the only shock factor he could think of. Low brow humor and dishing on his ex girlfriends in ways that were not appreciated.

So the lesson here is Media Training is important. Details of the outlet you are working with are important. Keeping some integrity is important. He is getting a lot of fame however, people including me see him in a different light. Lucky for him, the tickets were purchased a while ago.