Small Business Resources that Matter
The one thing that anyone can find a great deal of on the Internet is information. Whatever you are looking for one quick Google search later and you will almost certainly have found it. Or will you?
What is a Small Business White Paper Really?
Small Business Resources
By dictionary definition a white paper a white paper is ‘an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision’. They originated in government in the 1920s but over the years were also adopted by individuals and businesses as a way to disseminate a larger amount of information to a wide audience. They are also a marketing tool for the authors but that does not mean that the information they impart is not hugely valuable which is why I, and many others, find them to be such a great resource.
Although there are a great many white papers published all of the time finding them is not always easy. The nature of the search engine is to push certain results, the ones with the right keywords, but not necessarily the best information, to the top of a search, making it harder to find these long form pieces that do offer the in depth information you were searching for. Read more
The most beloved scene from the movie FAME is what we now call a FLASH MOB DANCE OFF! It was uncommon back then and magical. I watched in awe. I have never had a desire to be a dancer, but love watching people who are really good at what they do. Leaping from car to car, unafraid of traffic or bad dance steps…. ahhh the good old days.
NOW FAME means Forever-Announcing – ME -Everywhere
It’s a way to get your message out and lot’s of people use it poorly. Read more
HARO, How You’ve Changed!
A Lesson in How to Handle Your Tribe Read more