How PR News Can Improve Your Small Business
October 12, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Media Training, Wright Ideas
This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.
Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.
