How to do a Sampling Campaign
December 8, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
I was reading Drew’s Marketing blog
and he was talking about Sampling campaigns. I thought I would write about how one is done. This can give you some ideas for your business.
Service Businesses:
You do not always have to just give free services away, you can add a twist to make it really pay off for you.
You can discount the services in return for use of that business as a case study
Whenever anyone offers this to Wright Place TV Show, I take it. It’s a great way to explore the services at a discount and feel confident that they want to make sure you succeed. Using your business as a case study only gives you more publicity. You know, Dr. Wright is all about the Publicity!
You can have Client Shadows
A potential client can shadow you as work on things, get to see your methods and your unique style in getting it done. They will feel more confident in working with you because they will know what to expect. Read more
Birth of the Mini-sode (and why you want one)
August 26, 2008 by Dr. Letitia Wright
Filed under Wright Ideas
Mini-episodes are being tried out by other brands too. They are made to look like TV Shows but serve to keep certain products in your face the entire time. TBS’s Commuter Confidential is all about dating and make up. They women talk about meeting people on Match.com while applying their Revlon makeup. Will people notice? Marketers will, if it’s done really well, the audience will not. Ben Mack says if you can tell it’s marketing, you’re not doing it right. Or something like that. Read more
Subliminal Persuasion By Dave Lakhani
July 28, 2008 by Dr. Letitia Wright
Filed under Books
I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, share the stuff that does not matter or does not work anymore.
I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already!
The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising and motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year. People need to understand why they work and if they are set up to take advantage of product placement opportunities. Read more
