Posts Tagged ‘ product placement ’

Birth of the Mini-sode (and why you want one)

Aug 26th, 2008 | By Dr. Letitia Wright | Category: Wright Ideas


If you are a Rescue Me fan, you know that they are running Mini-episodes to keep fans pacified until full shows are ready…in 2009. Yeah, I don’t know if I will still be a fan by then. I really hate the Soprano TV schedule- you know, 4 shows a year type of thing. To stay in the news and keep fans from completely falling away they are creating short 10 minute shows. What you might not realize is, these shows have MAJOR product placement going on. I write more on this as I see the show and TIVO them, maybe I’ll even have a contest on it.

Mini-episodes are being tried out by other brands too. They are made to look like TV Shows but serve to keep certain products in your face the entire time. TBS’s Commuter Confidential is all about dating and make up. They women talk about meeting people on Match.com while applying their Revlon makeup. Will people notice? Marketers will, if it’s done really well, the audience will not. Ben Mack says if you can tell it’s marketing, you’re not doing it right. Or something like that. (more…)

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Subliminal Persuasion By Dave Lakhani

Jul 28th, 2008 | By Dr. Letitia Wright | Category: Books
 

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, share the stuff that does not matter or does not work anymore.

I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already!

The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising and motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why they work and if they are set up to take advantage of product placement opportunities. (more…)

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