Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.


I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.


Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.


This article was written in 2008 and was updated in 2017.


Bad product placement

It speaks for itself!

Leadership Can Be Developed

Leadership Can Be Developed
By Bart Icles

To become a leader, you have to be able to work with others, have an effective communication line with others so that you can achieve all of your goals. Although this may sound easy, it actually isn’t. Being in the position to lead your team could really put a heavy pressure on your back. But to get through this a little easier, maybe you could start by reflecting on your strong and weak points.

Becoming aware of your strong and weak areas are key points in leadership development. By knowing your weak points, you can start working on them so that you could either get rid of them or turn them into positive characteristics. This also goes the same for your strengths. By recognizing them, your self esteem is boosted and you can find ways to use them to their maximum benefits.

Another way of becoming a great leader is to learn how to communicate with your workers. Having good communication with your team is the key to get through each other and achieve optimum project results at a faster rate. With this kind of attribute, you, as a leader, will be able to avoid resolve issues before they even happen.

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