How BMX-ers Grab Fame

Dominik Nekolny - BMX Masters 2008 Cologne Flatland Contest

 

 

It’s not enough to be a great athlete; you must take the opportunity to promote your brand. Shows are a great way to do that. Even if you pitch and they don’t use you, you will be part of their database. That is what makes every pitch a home run. Unless you are clearly NOT a fit, you are in the database and have a chance that you will get a call. And when media calls, you show up.

Below is a real show looking for BMX-ers. You can pitch if you are a good fit, if you are not a good fit, you risk getting banned from their mailbox forever!

Go for it!

REAL BMX-ERS AGES 18-25 WANTED

CASTING TV COMMERCIAL!
BAY AREA

We are searching for REAL BMX-ERS (ages 18-25) who are in the Bay Area to be featured in a television commercial!

MLB (Major League Baseball) is now casting a commercial for opening season, and is looking for the following types of people:

REAL BMX-ers
Male / age 18-25 / All Ethniitites.
MUST BE REAL BMX ers – urban male young adults.  Submit by yourself, or with a group of 4 to 5 of your friends.
*MUST SEE BMX VIDEO FOOTAGE and any BMX pics!

CASTING IMMEDIATELY – SUBMIT NOW!  (Submissions deadline is Friday, Feb 12th at 1pm.)

Project:  MLB Commercial for TV and web (in perpetuity usage, though probably only used for two opening seasons)
Location:  Shoots in Bay Area – you must be here, or get yourself here, to be considered – no travel will be paid (except for Snowboarders to Tahoe for the shoot).
Shoot:  One day only, between February 17th – 19th, 2016.
Pay:  $500 per person for the day.  Usage: in perpetuity, TV/web commercial with possible stills.

TO SUBMIT:
email ALL the information requested below to:
kbbcasting@gmail.com
Be sure to include:
1.  Your name (first and last) – or all your names if submitting as a group
2.  Age(s)
3.  Contact phone number
4.  A brief description of your experience and skill level (for the group if submitting as a group)
5.  Clear photo of your face, and pictures of you BMXing
6.  You MUST submit VIDEO of you engaged in your activity (via YouTube, Vimeo, Dropbox, etc.)

 Like this and want more? Learn how to Harness the Media!

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The Starbucks Make-Over is Great for Publicity

Starbucks_Coffee_Logo.svgCompanies doing well tend not to change what is working. When logo changes are made, there is a lot of thought to it. The larger the company, the more money they are able to use in research and development of the new or changed logo. Smaller companies usually do not have enough capital to invest in much. The new trend with logo makeovers is to drop the letters or works. McDonald’s has many commercials and billboards where all they show is the arch. No hamburgers, no clowns, no mayors or thieves. Just the giant M. Starbucks has remade the logo without the words.

Starbucks coffee are the words that used to be inside the logo. Now, just the weird mermaid sits on your cup waiting for you to sip. The argument for them is that they are much more than coffee. You can eat breakfast there, listen to music, the Starbucks near me has a bookrack where you can take a book and leave a book on the honor system. The company wants to portrait that they are much more than coffee.  I have no idea what their real reason is for the change; perhaps it saves on printing costs. If you can find the fish, you can find their product. There is a large debate in the PR community about that. That debate has not hit mainstream yet.

When coke made a new formula (that sucked), it was news. When Sci-Fi channel changed to a strange name and new logo, the fans were enraged. They did not change it back like Coke did. It was great PR for a while. If you change your logo, get your back-story straight and tell it to the media. Why your logo has changed. What your new logo means, what your company is about. It’s better than a just-launched-my-business story because it gives the viewer a chance to see into the mind of the business owner. You will resonate with some and clash with others. It’s always ok to polarize people with your logo and message.  Your true customers will embrace it and others will walk away. This makes time for you to focus on real customers. As for Starbucks, I think they are betting on people being too sleepy before having coffee to notice the changes.

 

Mayhem vs. Matos for Publicity

356px-Allstate_storeInsurance companies are working hard to get and keep customers. In the insurance game, everyone is engaged in the battle for the customer. The two current commercials that PR professionals are talking about are the Allstate Mayhem and Matos from State farm. In the Internet Matos is not popular. One blogger noted that you can get auto-fill insults for Matos when you type in his name in Google. The commercial tries to come off like he is friendly however, most people note that they do not like him. They don’t like the fake smile, they don’t like how he interrupts a female State Farm Agent and they think is hair is creepy. Someone has even put up a Facebook page for people who do not like Matos. State farm gets brownie points for polarizing people. You have to have the customers who cannot stand you. So that you are only engaging the customers that really love your products. The publicity comes in when you have a commercial so bad, that people are talking about it. It keeps State Farm on the table as an item of discussion and perhaps they are waiting for that to turn into customers.

Mayhem on the other hand tells you what’s about to happen to you. He says the things we are thinking and Allstate kept Denise Haysbert in the commercial. Haysbert is a big favorite and everyone is always glad to see him. Dean Winters plays Mayhem and we really have not seen him in a prominent role since OZ. Because Mayhem is much less scary that his character from Oz and Allstate can save us from Mayhem, it’s a win-win situation. By showing all the situations you could have happen, it causes everyone to rethink their coverage. This would result in new people getting covered by Allstate as well as current customers getting more coverage. The commercials have everyone buzzing and hoping for a Celebrity Death Match between Mayhem and Matos.

The lesson is if your ads can also bring you publicity, like the Old Spice Guy, your business can make money like their business did. Look! Get a horse!

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