Positioning Pt 3 How You Choose Your Name

The biggest marketing decision you can make is your name. Your name should tell the prospective client what the benefit is.

If you have not read Part1 and part 2 of positioning, feel free to check them out. I am building on a those lessons.

As my friend works on her business, I have to admit, she  has the name piece down cold! It’s going to be awesome when she breaks it out. Read more

Positioning Pt 2-The Easiest Way to Get into Their Mind

Getting into someones mind is important for your brand. Creating a position in someone’s mind means you have access to them. You can send them a message about your book, business, product or service.

The easiest way to get into someone’s mind is to be FIRST! As I write this for my friend who is doing some changes in her business- I know she will be the first in this new channel she creates.

Find something to be first in. Create your own category if you have to. Read more

Positioning Pt 1

A friend of mine is doing some tweaking to her business. She has a new brand she is putting out there  and giving what she does a fresh start. I am excited because she will be at the top of her game by doing this. Positioning is an important part of business, so  I thought I would share a few lessons on it. Here’s part one.

So what is positioning? Read more

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