This is a guest post provided by Eric Woolf of Pixels and Dot’s Cincinnati web design and online marketing team.
Everyone has heard that the internet is becoming larger and larger for doing business. And it really can be a profitable to sell your products or services online but it’s becoming more competitive than ever. Advertising rates are going up making it more expensive to get exposure to your site so there are other ways to do it inexpensively.
The first that I suggest is to optimize your site for the search engines. This is known as search engine optimization or SEO throughout the internet marketing community. By optimizing your site for the search engines you can get free traffic when people search for your type of product or service. Being listed on the top few spots allows you to get a lot of exposure to your site and more sales.
To get you started, some of the basics of SEO are listed below:
Optimize your pages for the keywords that you want to rank for by including the search term in the Title and Meta description tags. Then you will want to include that same term into the body of the article so the search engines know that it’s relevant for their results.
Include anchor text links to the page that you want to get ranked for from other pages. So to rank your site for Cincinnati search engine optimization, you would link to that keyword with the URL. The following sentence is an example: “Also check out our local Cincinnati search engine optimization and internet marketing services.”
Getting a lot of other sites to link to your website is one of the most important factors when ranking your website as an authority for the search engines. As I have done here, writing and providing free information can help provide other websites fresh content, while providing a link back to your site.
The second way to market through the internet inexpensively is with social media. Connecting with people through social media pages gives provides an increase in brand recognition and exposure since millions of people use it to connect.
I hope these tips help! Be sure to leave any comments below.
Blog Marketing For Profit By Jeff Klein
Most people who have their own blog have entered the blog marketing arena. Some even blog just to make money, but there are others who do not. When it comes to numbers, it all boils down to how you look at it. Let’s say you want to start a blog marketing business from the comfort of your own home; you would blog to make an income. But, if you are looking to find an outlet to express your thoughts, ideas, and opinions, you are not concerned with making money through a blog; you just want your blog to be more of a journal. The fact is, bloggers blog for different reasons.
When you market through a blog, you simply want to make a profit. In order to make a substantial income by blog marketing, you need to do two things: be persistent and be consistent. So, if you want to succeed, there are several methods and tools you need to become familiar with. This article will explain them to you.
Of course you want to have quality content on your blog. That is the first step to making money, but that content must also be original. It is not possible to market products and services on your blog with content written by someone else, unless you own exclusive rights to the material. If you are using content without the expressed consent of the author, you are considered to be plagiarizing, which will put you in a world of trouble not only with Google, but also with the author. So, always use content that belongs to you when you blog market to make an income. Content is crucial to achieving blog marketing success.
Another blog marketing strategy is tracking. It is vital to track each visitor and find out how they came to your blog. This will tell you the keywords they used to locate your blog and what place they went to for their search. When you know this information, you will not need to guess as to how to optimize your blog. You the keywords are working in your favor and which ones are useless to your goals. Then, you can decide what keywords to use and what keywords to get rid of.
Also, when you blog market for income, find other blogs and websites that are in your niche with whom you can exchange links; however, do not do this with any competitors. This will be of great help to you and your endeavors. The higher ranked the site or blog you are partnering with, the better it will be for your blog. Major search engines, Google included, will be attracted to all of your linking and rank you more favorably. So, the more link exchanges you have, the higher ranked your blog will be.
Blog marketing to earn an income is not impossible. You just need to learn what will work and what won’t. It is simply a process of trial and error. So, if you have an idea for marketing on your blog, go ahead and give it a shot. That is the only way you will ever know if it works. And, if you do find blog marketing techniques that are effective, you could create your own eBook and promote that as well. Now you have the knowledge; you just have to apply it to your blog.