How PR News Can Improve Your Small Business

This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.

Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.

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Keep The Story Straight

Take a second to watch this 2 minute video…

One thing you must remember is that all parties have to keep the story straight. Usually you have one person in your company who contacts the press. That is the only person to tell the story so you do not get several versions of it let out.  The wife should have told the same story the husband did, instead, they let on that a lot more was going on than anyone even knew. She’ll either get more media training or you will see very few interviews with her.
Maybe magazines where staff will answer questions on paper for her and send a few photos for them to use.

Prepare for your moment of fame and make sure everyone tells the same story.

I’m In Print Now!

   First I want to give thanks to Responsible Marketing Blog for giving me the idea for this post. You can read the entire post here, its a good post!
 http://responsiblemarketing.com/blog/?p=652

This is a scene from the Jerk:

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