Oprah’s last day on stations other than her OWN is May 25th ( same day as my Open house for my new office). She is charging $1 million dollars for a minute of commercial time.
The audience will be huge, live plus whoever Records it for later. People will be recording and saving it for years to come. That one minute can be a great investment.
I cant wait to see who the last advertiser will be.
The real point is how can we invest in our business to make people WANT to collaborate with us? One way? Included people in what you do. When I have the chance to do gift bags, which is often, I contact those close to me to add their products to the bags.
You need to get your media list going!
I show you how on the newletter- just subscribe
The holidays are coming and you can land those great shows too!
Publicity is something you have to keep working at. Try blending your news with a combination of things. For example:
- Rosie O’Donnell goes on Oprah to talk about her relationship break up, her melt down on the view and oh yes…. Her NEW MOVIE!
- George Clooney on the back of a successful movie decides to head up a huge fund raiser for Haiti.
Doing more while you are on top is important. Boosting mundane news with stuff people want to learn about it can work wonders!
Want to learn more fast? Check out the 10 PR Challenge!