Watermark’s Lead On Conference for Women

hillary (1)Watermark’s Lead On Conference for Women, keynote speaker – Former Secretary of State Hillary Rodham Clinton and The Wright Place TV Show was there.

Watermark’s Lead On Conference for Women occurred February 24, 2015 at the Santa Clara Convention Center in Santa Clara, California. Watermark is a community of executive women in the San Francisco Bay Area, whose mission is to increase the representation of women at executive levels to drive innovation, human development and economic growth.

The Wright Place TV Show was there to capture the powerful remarks of Former Secretary of State Hillary Rodham Clinton and others. The video footage of her speech will be fully aired on the new season of the WPTV. By sharing these choice nuggets of inspiration and wisdom from the experience, the hope is to leave you with the “winning” energy her presentation transmitted.

At the First Watermark Silicon Valley Conference for Women, former Secretary of State Hillary Clinton said gender equality is “not just a nice thing to do. Where women are included you are more likely to have democracy.” Clinton went on to say that equality for women is necessary to ensure a country’s economic and political stability, she said, according to live tweeted accounts of her speech.
Former Secretary of State Hillary Clinton is widely considered to be a front-runner for the 2016 Democratic presidential nomination despite having yet to declare a bid in the race. Her keynote address focused on the professional development and leadership of women. Clinton said she could “literally count on one hand the number of women who have come [to Silicon Valley] and turned their dreams into billion dollar businesses,” but that “we cannot afford to leave all that talent on the sidelines.”

“We’re going backwards in a field that is supposed to be all about moving forward,” Clinton said, citing the fact that women now receive only 18 percent of computer science degrees, whereas in the 1980s women took home 38 percent of those degrees. “Our economy seems to be operating like it’s 1955.”

Gender equality in pay, education and leadership figured prominently in Clinton’s speech. She said that women need to take the lead and help other women, but that doesn’t necessarily mean doing something big and dramatic. “You don’t have to run for office… but if you do, more power to you,” the former Secretary of State, said.
Following the speech, Kara Swisher, co-executive editor of the tech website Re/code, sat down with Clinton for an interview. Swisher quickly got to the question on minds all around the world: Will Clinton run for president? “I am talking to a lot of people,” Clinton said. “There are a lot of things I would love to see our country do.” But as for why she has yet to declare, Clinton said she hasn’t finished checking things off her list. “All in good time,” she said.

During the interview, Clinton talked about the progress she would like to see on issues like equal pay and family leave and revisited the topic of women in tech, likening the industry to  “a Wild West environment.” When asked whether having a female president would make a difference, she said women taking seats in the Senate over the last several decades has already had an impact.

When Swisher asked, if you could wave a wand, “what one thing would you change in this country?” “Our mindsets. Our political bunkers. We’ve come so far on race, sexism and homophobia. Nobody wants to associate with someone who doesn’t agree with them politically. They [are forced to] listen to different media. You cannot run a great country like that.”
Ina Fried, live-blogging the event for the online magazine Re/code, summed up Clinton’s speech as focusing on women in tech rather than addressing policy topics like security or net neutrality. Former Secretary of State Hillary Clinton left the stage with the confident and vibrant charismatic smile that is her signature. The First Watermark Silicon Valley Conference for Women showered her contribution with loud praise.

Five Great Benefits Of Taxi Advertising For Small Brands And Businesses

January 17, 2014 by  
Filed under A Note for You, Front Page

Español: Taxi en Bogota

(Photo credit: Wikipedia)

Five Great Benefits Of Taxi Advertising For Small Brands And Businesses

Regardless of how small or big your business is, its success relies in its marketing. Without product promotion or marketing, none of your prospective clients will be able to know and identify your products and services, regardless of how useful and good it can be.

This is the very reason why most companies shell out huge amounts of money just so they can promote their products and services to old and new clients. If you are a small business owner, you may not have enough money to afford expensive marketing methods that other big businesses make use of.

Lucky for you, there is one type of promotion and marketing that can help out small businesses to establish their small brands. This is the taxi advertising. Companies all over New York implements and utilize such type of advertisement and this is for a good reason! Here are five of the benefits that a New York taxi advertising can provide for small businesses:

Generates more business for the company

This is the first benefit that small businesses can get from making use of taxi advertisements. The more people can see your advertisement, the more people you can reach and the higher chance that you will be making a sale. When you place your ads on taxis, the vehicles will be visible all around the city and it can be easily seen by lots of people, including your target market.

Cost effective method of marketing

One of the hindrances that small businesses have when it comes to marketing their products is budget. When you compare all the other methods of marketing your products and services, taxi advertisement offers the most cost effective technique of all. With taxi advertisement, you only have to print a few marketing paraphernalia, rent a taxi ad space and a lot of people will be able to see it.

Offers a broader reach for your company

The main reason why most small businesses don’t grow is because of their limited audience reach. The use of a taxi advertisement can be able to remove such hindrance. With taxi advertisement, you can get to widen your audience reach. Among all the other methods of marketing, taxi advertising provides highest level of reach as well as frequency.

Caters to about everyone

The exposure your company will get has no limitations. You do not have to target a specific market since everyone will be able to see it. You can reach out to businessmen, students, mothers, teenagers and even, tourists. Because of this, your company will have a great chance at growing your business.

Allows Flexible advertising design

Taxi ads provide adequate space where you can place your marketing message. Although there are available spaces, it is best that the company sticks to a simple yet appealing advertising design.

With all these benefits, there is no excuse for small businesses not to avail of taxi advertising!

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How the WSJ is Leading the Way in the Digital Subscription World

October 22, 2013 by  
Filed under A Note for You, Front Page

By S. Marc

How the WSJ is Leading the Way in the Digital Subscription World  


The Wall Street Journal is currently seeing an upsurge in digital subscribers, with the paper becoming a leader in how traditional print-based publication companies have adopted the Internet. Recent numbers released by the Alliance for Audited Media showed that the WSJ has seen growth of digital subscriptions by more than 60% meaning the paper is the number one highly subscribed publication in the United States. Circulation figures are currently at 2.3 million when you combine both print and digital subscribers.

Comparing the WSJ to the New York Times
When you compare these numbers to those of the New York Times, it makes for sobering reading for the main rival to the WSJ. The NYT is showing a circulation of 1.8 million – far below that of the Wall Street Journal. It not down to cost though, as a digital only subscription to the NYT is actually cheaper than the WSJ by eight dollars. If you want daily digital access to the WSJ then you can subscribe online – view the prices on this website here. It has the best WSJ Subscription Deals including some dollar a week deals.
Market Leading Content and Archives

So what is it about the Wall Street Journal that makes it such a market leader when it comes to digital reader subscriptions? Well, being as long-established as they are of course has put them in a preferential position, and the WSJ started to digitise its content as long ago as 20 years back, meaning most of the last century’s content is already available to browse and search though online.
In addition to that the WSJ has a large website with a multitude of user tools, including diaries, stock market planners, and user forums all which give it that extra bit of added value above and beyond the competition.

Conclusion on Digital Subscriptions
The Wall Street Journal looks set to continue the upward trend of increased digital subscriptions into the next year. If rival papers such as the New York Times are going to truly compete then they will need to look more at their content strategy rather than simply lowering prices – as price point appears to not be a valued metric in this industry.

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