Five Great Benefits Of Taxi Advertising For Small Brands And Businesses
Regardless of how small or big your business is, its success relies in its marketing. Without product promotion or marketing, none of your prospective clients will be able to know and identify your products and services, regardless of how useful and good it can be.
This is the very reason why most companies shell out huge amounts of money just so they can promote their products and services to old and new clients. If you are a small business owner, you may not have enough money to afford expensive marketing methods that other big businesses make use of.
Lucky for you, there is one type of promotion and marketing that can help out small businesses to establish their small brands. This is the taxi advertising. Companies all over New York implements and utilize such type of advertisement and this is for a good reason! Here are five of the benefits that a New York taxi advertising can provide for small businesses:
Generates more business for the company
This is the first benefit that small businesses can get from making use of taxi advertisements. The more people can see your advertisement, the more people you can reach and the higher chance that you will be making a sale. When you place your ads on taxis, the vehicles will be visible all around the city and it can be easily seen by lots of people, including your target market.
Cost effective method of marketing
One of the hindrances that small businesses have when it comes to marketing their products is budget. When you compare all the other methods of marketing your products and services, taxi advertisement offers the most cost effective technique of all. With taxi advertisement, you only have to print a few marketing paraphernalia, rent a taxi ad space and a lot of people will be able to see it.
Offers a broader reach for your company
The main reason why most small businesses don’t grow is because of their limited audience reach. The use of a taxi advertisement can be able to remove such hindrance. With taxi advertisement, you can get to widen your audience reach. Among all the other methods of marketing, taxi advertising provides highest level of reach as well as frequency.
Caters to about everyone
The exposure your company will get has no limitations. You do not have to target a specific market since everyone will be able to see it. You can reach out to businessmen, students, mothers, teenagers and even, tourists. Because of this, your company will have a great chance at growing your business.
Allows Flexible advertising design
Taxi ads provide adequate space where you can place your marketing message. Although there are available spaces, it is best that the company sticks to a simple yet appealing advertising design.
With all these benefits, there is no excuse for small businesses not to avail of taxi advertising!
By S. Marc
How the WSJ is Leading the Way in the Digital Subscription World
The Wall Street Journal is currently seeing an upsurge in digital subscribers, with the paper becoming a leader in how traditional print-based publication companies have adopted the Internet. Recent numbers released by the Alliance for Audited Media showed that the WSJ has seen growth of digital subscriptions by more than 60% meaning the paper is the number one highly subscribed publication in the United States. Circulation figures are currently at 2.3 million when you combine both print and digital subscribers.
Comparing the WSJ to the New York Times
When you compare these numbers to those of the New York Times, it makes for sobering reading for the main rival to the WSJ. The NYT is showing a circulation of 1.8 million – far below that of the Wall Street Journal. It not down to cost though, as a digital only subscription to the NYT is actually cheaper than the WSJ by eight dollars. If you want daily digital access to the WSJ then you can subscribe online – view the prices on this website here. It has the best WSJ Subscription Deals including some dollar a week deals.
Market Leading Content and Archives
So what is it about the Wall Street Journal that makes it such a market leader when it comes to digital reader subscriptions? Well, being as long-established as they are of course has put them in a preferential position, and the WSJ started to digitise its content as long ago as 20 years back, meaning most of the last century’s content is already available to browse and search though online.
In addition to that the WSJ has a large website with a multitude of user tools, including diaries, stock market planners, and user forums all which give it that extra bit of added value above and beyond the competition.
Conclusion on Digital Subscriptions
The Wall Street Journal looks set to continue the upward trend of increased digital subscriptions into the next year. If rival papers such as the New York Times are going to truly compete then they will need to look more at their content strategy rather than simply lowering prices – as price point appears to not be a valued metric in this industry.
You know that mailer you get? You throw it down on the counter and maybe open it when you have nothing to do. You might find one or two good coupons you want to use but the rest get thrown out. Then you see the onli
ne coupon sites where everyday there is some kind of hot deal. Now, Valpak, a company that mailed you coupons has an online site with daily deals called ValpakDeals.com
While the recession is on Coupons are king!
They will start in a few cities on the east coast and if it takes off, you’ll see them everywhere.
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