Insurance companies are working hard to get and keep customers. In the insurance game, everyone is engaged in the battle for the customer. The two current commercials that PR professionals are talking about are the Allstate Mayhem and Matos from State farm. In the Internet Matos is not popular. One blogger noted that you can get auto-fill insults for Matos when you type in his name in Google. The commercial tries to come off like he is friendly however, most people note that they do not like him. They don’t like the fake smile, they don’t like how he interrupts a female State Farm Agent and they think is hair is creepy. Someone has even put up a Facebook page for people who do not like Matos. State farm gets brownie points for polarizing people. You have to have the customers who cannot stand you. So that you are only engaging the customers that really love your products. The publicity comes in when you have a commercial so bad, that people are talking about it. It keeps State Farm on the table as an item of discussion and perhaps they are waiting for that to turn into customers.
Mayhem on the other hand tells you what’s about to happen to you. He says the things we are thinking and Allstate kept Denise Haysbert in the commercial. Haysbert is a big favorite and everyone is always glad to see him. Dean Winters plays Mayhem and we really have not seen him in a prominent role since OZ. Because Mayhem is much less scary that his character from Oz and Allstate can save us from Mayhem, it’s a win-win situation. By showing all the situations you could have happen, it causes everyone to rethink their coverage. This would result in new people getting covered by Allstate as well as current customers getting more coverage. The commercials have everyone buzzing and hoping for a Celebrity Death Match between Mayhem and Matos.
The lesson is if your ads can also bring you publicity, like the Old Spice Guy, your business can make money like their business did. Look! Get a horse!
p 5 Most Effective Business Leadership Development Methods
Few people are born leaders. In most cases, leadership skills and qualities are developed through hard work and persistence, but there’s no point putting in all that effort if you’re not must utilizing the most effective learning and development methods.
Leading a team is about more than simply achieving milestones and goals. It is about inspiring, problem-solving, and ultimately leading a group of people towards a common goal.
There are many different ways of turning an ordinary employee into a great leader, but here are five of the most effective methods.
- Workplace developmental assignments
As a new generation of leaders prepares to take their places as managers, more time and effort is being directed at training leaders, mentors and managers within organizations, from global corporations to local businesses.
One of the most effective methods for developing leadership potential within any sized organization is by giving aspiring managers on-the-job assignments that allow them to experience key challenges they will continue to face as professionals.
In an interview conducted by GovLeaders, Cynthia McCauley suggests that as many as 70% of the experiences that they felt contributed to their development as leaders were work-based challenges.
Developmental assignments allow professionals to learn key skills before they become a formal part of their regular workplace responsibilities. Giving your senior team members developmental assignments will also help you to identify your emerging leaders.
Those who are ready to step up and lead will adapt their skills to various situations throughout the assignment, showing they can put two key leadership qualities into practice – flexibility and initiative.
- Formal Training Courses
Formal training courses are effective for disseminating knowledge and motivating groups of people, as well as providing individuals with the opportunity to receive a qualification or certificate upon completion. The information offered in a formal course should be up-to-date and relevant to the participant’s work challenges, so they have the chance to benefit in a professional capacity while contributing to their organization’s success.
Organizations will get the best return on their investment by choosing a management training provider, such as Leadership Directions, that is willing to work in a face to face environment and offer post-course support to their employees.
- Coaching from the current manager
There are few people who understand the unique challenges and needs within a professional setting more than the current managers. This insight makes them perfectly suited to coaching up-and-coming leaders.
According to the Institute of Leadership and Management, as many as 80% of organizations now use coaching as a training tool. The likelihood that coaching will be utilized increases with the number of individuals within an organization.
While managers tend to receive the majority of coaching opportunities within organizations, team members can benefit too. Currently, it is rare for companies to provide internal-based coaching opportunities to non-managers, which is something that could be hindering many organizations – after all, who knows a business better than the management?
- Coaching from external mentors and coaches
One of the greatest benefits of utilizing the resources of an external coach or mentor is that these professionals have been trained specifically to coach or mentor. It is one thing having the knowledge to share with others, but having the skill to share the information in the most beneficial way is an entirely different story.
Effective coaching is not about instructing or teaching – it is about guiding, questioning and facilitating the learning process. It is a skill that needs to be learned, just like leadership itself.
Furthermore, while most organizations focus on coaching as a method of improving professional skills, they often overlook the benefits that come from focusing on the personal development of qualities such as self-awareness and confidence.
- Mentoring from other internal sources (not their direct manager)
Coaching from a direct manager is a common way organizations develop their people. However, a company can increase the sharing of knowledge and experience further by allowing other mentors from within the organization to provide input.
The mentoring relationship requires a sensitive power balance and, according to Forbes, it should be mentee-driven, with the mentee becoming the driving force in terms of the direction and focus of the relationship.
Leadership is something that can and must be developed. Opting for the most appropriate development strategy is not only sensible but ensures that organizations and the individuals that make up their ranks will continue to benefit long after training has been completed.
Bad Credit Business Loans is a new program developed by alternative business lenders in response to banks not willing to lend to small business sector. The new lending approach shifted traditional lenders like banks and credit unions to the side. Alternative business lending companies like Elite Merchant Capital has been piloting a whole new package labelled Capital for Merchants , which fronts small business owners a sum of cash and allows them pay it back as soon as they start making money . Elite Merchant Capital spokesperson David Smith announced that 10000 merchants participated in the program since it was first announced in 2014. Here’s how it works: Elite Merchant Capital provides its select retailers with set amount of cash , and that money will then be repaid by Elite Merchant Capital taking a cut of the merchants’ daily revenue . However Elite Merchant Capital new package is efficiently “cutting into a business’ every day income to pay back the advance, frequently during a period when a business can least afford it.” So while businesses obtain the capital they have to get started, they don’t get to adjust Elite Capital cut of their intake until the advance is paid back fully. Since this approach allows lender to purchase set amount of receivables into the future it’s not a loan but advance.
Bad Credit Business Loans allows merchants with bad credit to take advantage of the program and provides necessary working capital. In order to qualify for bad credit loans program business should be at least 6 months old and minimum gross deposits at ten thousand dollars. Program term varies from 6 to 12 months and cost of the capital average about 20% to 25%.
Businesses require money to grow, simple and easy. Our bad credit business loans were designed with small businesses in mind—even those whose owners have bad credit. These loans for small business owners offer several clear advantages:
Minimal paperwork required completing the funding process; it takes 24 to 48 hours until money transferred into merchants account. Easy repayment method makes program transparent since only small percentage taken on daily business to pay back advanced amount.
Another valuable option is renewal process meaning ones you 60% paid down on your existing advance Elite Merchant Capital will re-underwire the loan and most likely more capital will be provided but since advancing company and merchants company established relationship based on previous advance this funds will be provided under progressively better terms.
We’ve discovered that poor credit history is not a great predictor of future business growth or success. Instead, it’s understanding when to look for business capital and having a strategy for how you’ll use the capital to generate more profit or speed it up. Bad Credit Business Loans and merchant cash advances a lot more than pay for them when you factor in the additional revenue they help produce and company costs they can save.
Merchant Cash Advance loans from Elite Merchant Capital helped thousands business owners seeking small business loans. Bad credit or not, we’re here to help your business advance.