The $15 Cup of Coffee

First of all I want to commend the coffee shop for being able to sell a $15 cup of coffee. Before you start whining about how that cup of coffee is 3 gallons of gas in Los Angeles, let me just say save your Anti-entrepreneurism for someone who cares.

There some coffee shops selling $15 cups of coffee called Panama Esmeralda Especial Reserve. I  believe in entrepreneurs and I love the ones that beat the odds. They found the formula for success. They found a way to stand out, they offer a luxury item and found the audience for this item. The people who drink this do not mind paying $100 for a half a pound of this rare coffee. If coffee is your passion this is a great way to indulge and splurge and even entertain your friends.

coffee bean
Marketing, Marketing, Marketing!

This is what it’s about people. Finding the people to serve and giving them exactly what they want. They want an exclusive coffee experience. These coffee shops serve it up. It doesn’t cost too much when it’ something you want. What’s the lesson here?

  •       Be different in more ways than just the low price leader, not everyone wants to shop at Wal-Mart    
  • Brag about it, get some publicity on your business going, tell some people!
  • ·         Find your real audience, do not worry about the people who cannot afford what you have, find the real fans, they can always afford it.
  • ·         Give the value the FANS are looking for, forget about your critics.
  • Besides last time I checked, you can’t drive your car on coffee, so who cares how many gallons of gas that cup of coffee equals?

 

What’s your take on this? Is the $15 cup of coffee genius or insanity?

Leave your comment below !

 

Revisiting: Is Word of Mouth Free?

May 12, 2017 by  
Filed under Featured Articles, Front Page

I used to talk to a lot of people who said they did all their advertising word of mouth and that they didn’t spend any money on ads. I would remind them that effective word of mouth is not free. If you think word of mouth is free, you don’t understand word of mouth. Word of mouth has evolved a lot since I first wrote this article. Word of mouth at it’s best is now influencer marketing. Influencers work well to get people to your page or event. It worked so well that in April 2017, Instagram Influencers got many rich kids to pay around $10,000 per ticket to a music festival in the Bahamas. The young organizer ( he was 25) was inexperienced and things did not go well. See #fyrefestival on twitter for the details. He spent money on Influencers and got a packed house, only to be unable to spend money on infrastructure. It was a huge fail but pure proof that Influencer marketing works.

Many of you think word of mouth is free advertising. One person tells another person and it grows exponentially. What examples can you think of that worked like that? All of those big word of mouth successes started with a good infusion of cash to get the campaign started.  People who have no budget for marketing and advertising. It starts with a sample. If you can not afford to have people sample your product, it’s hard to make any kind of word of mouth happen.Word of Mouth happens when people get your book, or item and get to use it. Company’s spend millions making sure people sample their products. Online marketers spend lots of money on online and offline ads to get to you take a free ebook/report.I love it when I talk to people who do not do advertising, they are going to make it by word of mouth. I ask them about their goals for their company, and to name a company that made it to that size with word of mouth. No one has come up with a name yet.If you are reading this because of the note I sent you in my auto-responder, guess what? The auto-responder costs money! The good ones are NOT free.Yes, word of mouth is a great tool for promoting your business, however word of mouth is not free.

How do you use word of mouth?

Do you use influencer marketing at all?
Name a huge company that made it on word of mouth only?
Is word of mouth enough to make YOUR company grow?
 

TELE-CLASS

May 24, 2017     6 AM (PST)  TELE-CLASS ( ON THE PHONE)

 

Let’s Eliminate the Competition, So the Only Thing Left is Imitation

This is an early morning, one hour telephone call for entrepreneurs, coaches, consultants, and speakers. It is no-cost. You simply call in on April 19 at 6 am Los Angeles time and listen in. Take notes and then work with your new information and ideas. There is no replay, so being there in person to ask your questions is important. 
 
Credibility is a key component  to where you are going. You will learn How to Raise Your Profile so YOU can raise your prices. This means, how to make sure millions of people know about you and your business. It’s all about how to become nationally known or a house hold name in your niche. You can’t play small and stay small and make big money. This last election has shown how important media is to growing your name. The elections before showed us how real social media is and how anyone can use it to grown their business. But there is much more to the formula than that. I would like to share it with you.
 
Of course I can’t share all of it in an hour, but I can give you some key action items to get you started immediately.
 
This is not about branding. This is not about pitching you for shows. There is so much more you need to understand about being a top name in your friend. And you will be learning from someone who has done it. I will share how I got to the top of my niche is 18 months working this formula.
 

But only if you are on the call. Register Below! 
This tele-class will cover:
 
1) The 12 areas you must master to become nationally known in your niche
2) How to Never Worry About People Who Copy You Again
3) Where your real unfair advantage and next opportunity is
4) How to make money with your blog, podcast, radio show or television show.
5) 3 Actions you can take this week to raise your profile and begin the process!
 
There is a download bonus for those who are able to stay on the call until the end.
 
This call is for you if:
You are an action taker who just doesn’t know the right actions to take
Are not making any money with your blog, podcast, radio show or television show
You are not making money in your business or coaching
If you have done a few interviews and been in magazines but still don’t see much happening
 
 
This call is NOT for you if:
    • You have to be motivated to get things done
    • You are not open to new systems and processes
    • You have to check with a partner or spouse on every move (You need to be able to make quick decisions to get the benefit of what I teach)
    • If your branding is not ready to go or well done

Register Below! 
 
 
 

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