Learning sales techniques from the Apprentice?
Ah, it’s “Apprentice” season again. No, that doesn’t mean you can reach for a shotgun and bag a couple of arrogant 20 somethings, however tempting the thought. If there’s one thing you can consistently learn from the show it seems to be how not to be a salesperson. But why is the show so good at forming terrible salespeople and what makes for a good one? Can sales training really teach you how to sell or should it come naturally?
Why the lack of empathy, guys?
Sticking a group of competing egotists in a house together for several weeks is hardly the sure-fire way to develop this skill. Empathy needs to be the starting point for every sale; connect with people and you’ve won half the battle. You need a bit of it to start with, but sales training will teach aspiring hopefuls how to maximise it to its full potential.
Stop multi-tasking, you’re supposed to be selling
Focus – to be fair, many of the contestants seem to be focused enough; focused on showing how utterly amazing they are at every possible role imaginable. Good sales people shouldn’t be expected to multi-task, it’s not what they’re built for – they are excellent at focusing on one single thing. Some call it the kill, some call it a sale, but they get things done. Again, ability in this area needs to be inbuilt. Training in sales can help but some people are better at multi-tasking than focus – other roles may suit them better.
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Of course, the strategy is to sell more books by lowering the price. No! Sell your book for $99 dollars when everyone else is selling theirs for $10 and $20 dollars. At the “Project Best$eller!” webinar, learn about the amazing “Overnight Success” formula that consistently produces new big hits on the Amazon best seller list. With this secret in action, your esteemed colleagues will be casting champagne toasts to your success in no time. Read more
Ever wish your business “ran itself?” Most people do. From the everyday tasks to monthly obligations, it all can be very overwhelming. Especially, if you have other priorities.Fortunately, liquor and wine store software can solve everything nowadays. It can store your data, track growth, process sales, and even drive sales. What a blessing! Yet, many liquor and wine retailers don’t take advantage of its benefits.
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