Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.
However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”
Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.
Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.
Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.
Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.
Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.
All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.
Many people have co-hosts for their podcasts, radio shows, web shows and television shows. Some even have co-bloggers for their blog. Why? Because you can create a great environment for your tribe when you have two people at the helm.p>
There are a few people who do it really well. Think Regis and Kelley- Well, now it’s Kelly and Michael! Che Brown and Trevor Otts own it in the online webinar space. Penn Jillette had a co-host on his blog talk radio show. Co-hosting is an art!
Co-hosting is a great way to learn quickly with a partner who can give you great feed back. Even if you just have a chance to Co-host for one show, you should do it. Why bother? Exposure to their market.
Co-hosting is a great way to spin off your own show or podcast! You’ll have an audience ready to follow you.
Soon you will be hearing about Wright Place Studios. This is where I will be media training and producing shows for people. With this training, you can start off your show with success and not wait years to grow your audience.
Freelance Media Is A Business Owner’s Best Friend
Did you know that there are ways you can get a lot of free advertising for your business?
That is what I want to talk about in this blog post today. I want to show you why freelance media is a business owner’s best friend.
You may have noticed that a lot of forms of media have begun shrinking due to the internet. Newspapers are a perfect example. Less people are subscribing to receive those regular printed newspapers anymore. The reason there are less subscribers is because there are now more options than ever before where people can get their information.
There are more media channels than ever before. There are websites delivering that information. There are more radio stations than ever before including satellite radio and internet based radio. There are more television stations than ever before. There are more niche channels than ever before.
With all these new forms of media out there, it has resulted in their being more writers and reporters than ever before. These writers, reporters and journalists all need information in order to create their articles and content pieces for publication. Business owners and other industry experts can be key players in helping those writers get access to the information they need.
Most business owners are experts within their industry. After all, it generally takes a lot of expertise for a person to launch their own business in their field. There are exceptions to that. Yet, even in those situations, the business owner learns that very important industry knowledge pretty darn quickly.
If a business owner is an expert in her industry, then she is an ideal source of information that a writer can use to produce a story about that industry. Information, especially good information, is very valuable these days. Business owners possess a lot of really valuable information about their industries that they can trade for publicity.
When a writer interviews a business owner and uses the information gathered in that interview to produce an article, then the business owner usually gets mentioned and credited as being a source of information. That generates free publicity for the business owner. Depending on how popular the media is, that one story could make a drastic difference in your business. Here is an example.
So why not use your position as a knowledgeable business owner to your fullest capability. Take time to network with members of the media, especially ones who report about your industry. Get to know as many of them as possible. Make yourself available for interviews upon request. If you are real ambitious, then go look for opportunities where you can get yourself interviewed right away. Start the ball rolling.