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Joe Biden: Keep The Story Straight

Take a second to watch this 2 minute video…

One thing you must remember is that all parties have to keep the story straight. Usually you have one person in your company who contacts the press. That is the only person to tell the story so you do not get several versions of it let out.  The wife should have told the same story the husband did, instead, they let on that a lot more was going on than anyone even knew. She’ll either get more media training or you will see very few interviews with her.
Maybe magazines where staff will answer questions on paper for her and send a few photos for them to use.

Prepare for your moment of fame and make sure everyone tells the same story.

Media Training Basics

Lots of people are marketing themselves by doing more radio, tv, and magazine interviews. Even blog interviews can bring more people to your website if done correctly.

Here is a basic tip sheet on media training:

 

  • Make sure the outlet is something your clients would read, watch and listen to.
  • Have your sound bites together and memorized
  • Have your website practiced so it easily rolls off your tongue
  • Listen to the show or read the column before you go on, so you know what to expect
  • If they take live callers, make sure your biggest fans call in also
  • Know how far to take a controversy
  • Know a little about the person interviewing you and refer to that during the interview
  • Be ready with a free give away to get people to your site
  • Throw in a little education, so that you get asked back

As you can tell, this is NOT enough media training to get you through an interview, it’s just a start. Media training is truly training with feedback!

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