Small Business Resources that Matter

February 19, 2014 by  
Filed under A Note for You, Front Page

Red and white lollipop on checkered paper.

(Photo credit: Wikipedia)

Small Business Resources that Matter
The one thing that anyone can find a great deal of on the Internet is information. Whatever you are looking for one quick Google search later and you will almost certainly have found it. Or will you?
What is a Small Business White Paper Really?

Small Business Resources
By dictionary definition a white paper a white paper is ‘an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision’. They originated in government in the 1920s but over the years were also adopted by individuals and businesses as a way to disseminate a larger amount of information to a wide audience. They are also a marketing tool for the authors but that does not mean that the information they impart is not hugely valuable which is why I, and many others, find them to be such a great resource.
Although there are a great many white papers published all of the time finding them is not always easy. The nature of the search engine is to push certain results, the ones with the right keywords, but not necessarily the best information, to the top of a search, making it harder to find these long form pieces that do offer the in depth information you were searching for. Read more

Why you didn’t get that media interview

Why you didn’t get that media interview…

English: Werner Erb is interviewed Deutsch: We...

English: Werner Erb is interviewed Deutsch: Werner Erb wird interviewt (Photo credit: Wikipedia)

A lot of people are using different services to respond to a media interview opportunity and then stop after a while. They stop because they are not getting anywhere.

If you have had that experience this year, let me share from the media side what is missing. Read more

Grant Cardone- Sell or Be Sold

Grant Cardone Author of Sell or Be Sold, joined me for straight talk on making sales happen in your company.

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