Posts Tagged ‘ Media Training ’

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Review: The Getting Clients Home Study Programs

Jan 24th, 2010 | By Dr. Letitia Wright | Category: Books, Featured Articles

The Getting Clients Home Study Programs: 14 steps for getting clients building business and making more income

By Jennifer Davey

This is a workbook in a 3 ring binder that comes with CDs. Davey is a very clear writer. She talks time to go through each thing and explains it all. You cannot misunderstand. Chapter 1 is about who you are marketing to. If you are still the person who says your product is for everyone then you need this chapter. The next chapter is about what you want or how you want your business to run.  Chapter 3 is about your niche. This is one of the best explanations of niche I have seen in a while. Once you get the concept you have it, however, until a business owners ‘GETS’ it, they are often wasting lots of marketing dollars.  The next chapter is target market.  Niche and Target Market is not the same thing. This coaching session will tell you why. (more…)

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Blog Marketing For Profit By Jeff Klein

Nov 27th, 2009 | By Dr. Letitia Wright | Category: Featured Articles, Wright Ideas

Blog Marketing For Profit By Jeff Klein

Most people who have their own blog have entered the blog marketing arena. Some even blog just to make money, but there are others who do not. When it comes to numbers, it all boils down to how you look at it. Let’s say you want to start a blog marketing business from the comfort of your own home; you would blog to make an income. But, if you are looking to find an outlet to express your thoughts, ideas, and opinions, you are not concerned with making money through a blog; you just want your blog to be more of a journal. The fact is, bloggers blog for different reasons.

When you market through a blog, you simply want to make a profit. In order to make a substantial income by blog marketing, you need to do two things: be persistent and be consistent. So, if you want to succeed, there are several methods and tools you need to become familiar with. This article will explain them to you.

Of course you want to have quality content on your blog. That is the first step to making money, but that content must also be original. It is not possible to market products and services on your blog with content written by someone else, unless you own exclusive rights to the material. If you are using content without the expressed consent of the author, you are considered to be plagiarizing, which will put you in a world of trouble not only with Google, but also with the author. So, always use content that belongs to you when you blog market to make an income. Content is crucial to achieving blog marketing success.

Another blog marketing strategy is tracking. It is vital to track each visitor and find out how they came to your blog. This will tell you the keywords they used to locate your blog and what place they went to for their search. When you know this information, you will not need to guess as to how to optimize your blog. You the keywords are working in your favor and which ones are useless to your goals. Then, you can decide what keywords to use and what keywords to get rid of. (more…)

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Easiest Places for PR Stunts

Oct 26th, 2009 | By Dr. Letitia Wright | Category: Featured Articles, Wright Ideas

By Dr. Letitia Wright, D.C.
Copyright 2009

This article is for people who want to do publicity stunts and need some clear direction on how to get started. PR Stunts have been used successfully for marketing over the years and will continue to be used. The public never seems to get tired of them.

There are lots of places a PR stunt can work quickly and easily for you. This article will outline where and why it works and gives you a few places it does not work.
• Twitter- this website is constantly hit with rumors of who died, what free software is available and what happened. It’s like the Wild West. Some of it is true; a lot of it is not. Get a following and get people to retweet or repost your rumor and watch the trend to see if goes to the top of the list. People often retweet without thinking and a rumor can grow like wildfire there.
• Your Own Website- PR stunts that involve your website will bring you a lot of traffic. You can also grow your list because people are interested in what is going on.
• TMZ- if you can involve someone famous and be a resource to TMZ, your PR stunt can be blasted over the web and television. They are a rumor machine which constantly needs to be fed. (more…)

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