When to throw out a business card

When To Throw Out A Business Card

It’s not just a matter of clutter. It’s not just a matter of contact management. Some of your contacts in your management files need to be thrown out also. It’s about productivity. It’s about making sure you are really moving your business forward and not just doing busy work.

Those contacts that you do not actively work are useless. It’s great when you have an autoresponder going out, and they get messages out to your contacts. However, some of your contacts, you have not written a note, an email, or made a call to in over a year. What do you do with that? If you want to re-establish contact, then do so with some information that benefits that person. If you can not find anything that really helps them, then forget it. I just recently got an email from someone I literally have not heard from in 2 years or more.


This person stopped returning phone calls or emails a LONG time ago. The email told me all about the charity she’ll be participating in and how much money I need to donate to help. In and of itself, this is great. I am happy she has found something to make her life meaningful. I am happy to donate to causes. At the same time, I am thinking, hmmm. This is the only thing you have to say to me? Give some money?

So, do yourself a favor. Make a real effort to connect or just drop it. You will run into that person some where and have the opportunity to start over. In the meantime, if you make they feel like you just want to use them, it’s not going to work. So look at your contacts. Send them something good for them ( not you) and drop the rest.

If you have gotten busy and do not regularly speak to your important contacts, change your schedule and start making time for that.


So, when was the last time you threw out a business card and why?

Media Training Basics

Lots of people are marketing themselves by doing more radio, tv, and magazine interviews. Even blog interviews can bring more people to your website if done correctly.

Here is a basic tip sheet on media training:

 

  • Make sure the outlet is something your clients would read, watch and listen to.
  • Have your sound bites together and memorized
  • Have your website practiced so it easily rolls off your tongue
  • Listen to the show or read the column before you go on, so you know what to expect
  • If they take live callers, make sure your biggest fans call in also
  • Know how far to take a controversy
  • Know a little about the person interviewing you and refer to that during the interview
  • Be ready with a free give away to get people to your site
  • Throw in a little education, so that you get asked back

As you can tell, this is NOT enough media training to get you through an interview, it’s just a start. Media training is truly training with feedback!

Wright Place TV Show is booking for the Summer shows!

If you want to be featured, tell us more about you herehttps://wrightplacetv.wufoo.com/forms/rkf4ba01d61rt8/

 

The $15 Cup of Coffee

First of all I want to commend the coffee shop for being able to sell a $15 cup of coffee. Before you start whining about how that cup of coffee is 3 gallons of gas in Los Angeles, let me just say save your Anti-entrepreneurism for someone who cares.

There some coffee shops selling $15 cups of coffee called Panama Esmeralda Especial Reserve. I  believe in entrepreneurs and I love the ones that beat the odds. They found the formula for success. They found a way to stand out, they offer a luxury item and found the audience for this item. The people who drink this do not mind paying $100 for a half a pound of this rare coffee. If coffee is your passion this is a great way to indulge and splurge and even entertain your friends.

coffee bean
Marketing, Marketing, Marketing!

This is what it’s about people. Finding the people to serve and giving them exactly what they want. They want an exclusive coffee experience. These coffee shops serve it up. It doesn’t cost too much when it’ something you want. What’s the lesson here?

  •       Be different in more ways than just the low price leader, not everyone wants to shop at Wal-Mart    
  • Brag about it, get some publicity on your business going, tell some people!
  • ·         Find your real audience, do not worry about the people who cannot afford what you have, find the real fans, they can always afford it.
  • ·         Give the value the FANS are looking for, forget about your critics.
  • Besides last time I checked, you can’t drive your car on coffee, so who cares how many gallons of gas that cup of coffee equals?

 

What’s your take on this? Is the $15 cup of coffee genius or insanity?

Leave your comment below !

 

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