Digital vs. Print Collaterals

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Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?

April 30, 2015 by  
Filed under Featured Articles

Small-Business-SEO

Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.

Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.

The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?

Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.

Google My Business: Is It Good For SEO?

Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.

Does it help your small business SEO campaign?

Sort of.

While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.

What You Need To Know About SEO Services Pricing

Affordable SEO can fall into four different categories:

  • By the hour
  • By the project
  • By retainer
  • Pay for performance

SEO Services Pricing (Hourly):  

Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.

SEO Services Pricing (Project-based):

Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.

SEO Services Pricing (Monthly Retainer):

Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.

SEO Services Pricing (Pay for Performance):

 Pay for performance SEO focuses on bringing results first.

 No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.

Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.

Which means they wouldn’t be in business for long.

How to go about printing business cards

March 18, 2015 by  
Filed under Featured Articles, Front Page

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KW: business card printing – PR 4 and above – Business

How to go about printing business cards

A business card reflects a number of things about the owner and forms a key element of marketing. The market value of a company can be imagined by taking a look at its business cards; the quality of paper, layout and design say it all.

Most businesses prefer inexpensive business card printing services since they need to avail these services too often. Identifying the specific business printing card companies turns easier as you conduct researches about them in details.

Such researches are likely to save much of your marketing expenses.

  • Conducting online researches yield better outcomes than consulting books and magazines.
  • Online researches save more time and curb your expenses even as they show you through numerous service providers under a single roof.
  • It provides you with an effective platform to search about a wide range of inexpensive printing service providers besides their business card printing options.

You may choose to go through the online testimonials shared by other users about a company. If it seems tough for you to identify a quality business card printing company, you may seek reference from your loved ones.

Business cards creative a very effective marketing tool; it reminds your clients about the conversation you’ve had. Your business cards help your company leave a prominent impression on the minds of your clients. The degree of professionalism concerning your business is reflected by your business cards.

Designing of business cards turns simpler when you follow the tips mentioned below:

1. Design of your business card may show a photograph, picture or a colored backdrop You may need a glossy paper for developing such cards. Popping of logos and images are made easier with these papers. Popularity of uncoated cover stocks has increased over time, since they are ideal for prominent presentations as well as sensible designs.

2. Avoid photographs with a lower resolution Designs that look sophisticated may even get unnoticed when the image quality is not so good with your business cards.

3. A business card should primarily focus on the name of the company It should also lay stress upon short tag, which is normally placed under the business name. This tagline must show the motto of your company besides a small description of the service your business provides. The name of your company should be depicted in a bigger font than your contact information.

4. Your design needs to be kept in mind under all circumstances Instead of changing the image, you must try out a variety of color schemes to develop a fresh look.

5. The name of your company, contact information and company logo need to be depicted on the front side of your business card Your services, advantages and product listings need to be mentioned at its back.

Prior to the next meeting, you must be prepared with a new set of business cards. You ought to follow the tips mentioned above.

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