Study the Old Spice Commercial

I found this video on Jason Pollack TV from a tweet from Kim Coles. Basically, Old Spice used social media better than Obama did. And that is saying something. Of course, I can’t really hear what it’s saying cause I am too busy looking at the old spice guy.

Dr. Wright on Good News Radio

The Wright Place  

Join us this afternoon, as Kandee G welcomes special guest Dr. Letitia Wright to Nothing But Good News Radio from 3 to 4 PM EDT on 880 AM in South Florida. You can also listen to the program via internet stream by clicking here!

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Branding Strategies for Small Businesses

One of the most important portions of your business plan as a small business should be your branding strategy if you want to see an increase in sales and revenue. How are people going to recognize you and set you apart from your competitors? It all starts with branding…
1. Don’t obsess over your logo design. You would hardly choose Google over Yahoo simply based on their logo, so don’t spend too much time harping on your logo design. Yes, a professional logo is important, but it will rarely ever dramatically boost your sales. Still, this logo needs to be included on every single piece of your communication so that people can start to tie your logo with your company.

2. Create a blog. In order for customers to start to recognize you online, it is important to have a blog for updates, news, and information about your business. This is true for ANY type of business, and even better, blogs often jump to the top of the search engine results temporarily so that it makes it easier for people to find you online.

3. Make a professional website. You want to make the best first impression when customers enter your website to reflect your company’s image. Web design is a worthwhile investment, so it is important to create an attractive, compelling, and user-friendly website that people will want to come back to. Read more

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