When Sound bites go Wild

Many of you have heard about John Mayer using the N word in a major interview with playboy. I am a fan of Mayer’s and have tickets to his concert in Philadelphia.  You can imagine my chagrin at this. What was he doing? What was he thinking? Someone told him he needed to be edgy and controversial to be a good Playboy Magazine Interview, but they didn’t tell HOW to. So he threw out the only shock factor he could think of. Low brow humor and dishing on his ex girlfriends in ways that were not appreciated.

So the lesson here is Media Training is important. Details of the outlet you are working with are important. Keeping some integrity is important. He is getting a lot of fame however, people including me see him in a different light. Lucky for him, the tickets were purchased a while ago.

The ubiquity of competition

The new year has started and lots of people are busy, busy , busy.

However , as Seth Godin says: Busy does not equal important and measured does not mean mattered.

How much money did you make from Twitter or Facebook last year? (more…)