Positioning Pt 1

February 2, 2018 by  
Filed under Featured Articles, Front Page

A friend of mine is doing some tweaking to her business. She has a new brand she is putting out there  and giving what she does a fresh start. I am excited because she will be at the top of her game by doing this. Positioning is an important part of business, so  I thought I would share a few lessons on it. Here’s part one.

So what is positioning?

Positioning happens in the mind of your potential clients. It’s where your product or service or book stands in their minds. You get to determine that, largely by what you are doing with your advertising and marketing and publicity.

By positioning our products, services or books we can be seen in a world of over-communication. And of course if you are seen as the clear solution to a problem, people will choose you. By choose I mean, buy from you.

Of course this positioning strategy can be used in your personal life also. However this series will focus on your business, book , products or services.

You have to understand what is already in your prospects mind and connect to that, not spend time and money creating something new. People’s minds reject new knowledge and accepts only the things that match prior experiences and knowledge.

geralt / Pixabay

As for my friend- What’s in people’s mind about her type of business? Not much. I found most people have no clue what she can offer. Her new branding, the name alone will change that.

Those who do know, have had bad experiences and a hard time finding someone who was a good fit. If she speaks to that, she will bring in a lot of new clients. Another thing- the biggest fear her type of client has is a loss of control. If she can assure new customers ( via testinmonials) that they have control, they will be more likely to try her services.

Her services are very good, so once they try, they WILL stay as customers.

So, after reading this, what can you do for your biz?

Post your next steps or questions.

In part two I will talk about How You Get into the mind of your prospect.

Efficiently Ineffective

Efficiently Ineffective

If you’re anything like me, you’ve wanted to be more efficient in your
business. I went through a phase where I was analyzing every little
thing I did to make it more efficient. The trouble was that I didn’t
look at whether the task even mattered before streamlining it. I’ve
since developed the EASE checklist to know whether I should even
continue as action, let alone make it more efficient.

    • Effective
      Is this action effective? Does it get me the results that I want?
      If not, this is not an action to streamline — it is one to STOP
      doing! Now.
      Concentrate on doing the right things before doing things right.
    • Appropriate
      Is this action appropriate? Does it fit with how I want to be
      perceived?

      It doesn’t matter how effective an action is if it doesn’t fit your
      image and your values. No matter how cheap and easy it would be to buy
      200 million email addresses a business will never be the same once
      people label it a “dirty spammer.”
    • Sustainable
      Is this action sustainable? Can I continue doing this indefinitely?
      Every business has a limited amount of resources: time, money, energy,
      etc. If this action takes more time than available and would cost more
      to have a VA do it than will be made in return it is not sustainable.
      Becoming efficient at running a deficit is a recipe for disaster.
    • Efficient
      Now ask how can I make this action more efficient? What can I
      eliminate from this action and get the same results?

      And that is the challenge: maintaining the effectiveness,
      appropriateness, and sustainability as we “trim the fat” from our
      business activities. Because who really wants to be efficiently
      ineffective?
    • Free-Photos / Pixabay

Read more

Random rules for ideas worth spreading by Seth Godin

Random rules for ideas worth spreading
By Seth Godin
with commentary by Dr Wright

FotografieLink / Pixabay

If you’ve got an idea worth spreading, I hope you’ll consider this random assortment of rules. Like all rules, some are made to be broken, but still…

You can name your idea anything you like, but a google-friendly name is always better than one that isn’t.

Everyone loves that I have the Wright Place- the flaw? It doesnt tell you what I do, so I use the tag line: Telling Your Entrepreneur Story
Don’t plan on appearing on a reality show as the best way to launch your idea.

You would be surprised how many people plan on using Shark Tank, The Apprentice and anything else to get attention. Use some good old fashion advertising and Publicity to YOUR fan club!
Waiting for inspiration is another way of saying that you’re stalling. You don’t wait for inspiration, you command it to appear.
Don’t poll your friends. It’s your art, not an election.
Never pay a non-lawyer who promises to get you a patent.
Avoid powerful people. Great ideas aren’t anointed, they spread through a groundswell of support.

  • The hard part is finishing, so enjoy the starting part. Sometimes you have to add a finisher to your team.2008 High Tea 012
  • Powerful organizations adore the status quo, so expect no help from them if your idea challenges the very thing they adore.
  • Figure out how long your idea will take to spread, and multiply by 4.
  • Be prepared for the Dip.
  • Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it. This is a big idea
  • Keep your overhead low and don’t quit your day job until your idea can absorb your time.
  • Think big. Bigger than that.
  • Are you a serial idea-starting person? If so, what can you change to end that cycle? The goal is to be an idea-shipping person.
  • Try not to confuse confidence with delusion. Know how is going to pay for it and why.
  • Prefer dry, useful but dull ideas to consumer-friendly ‘I would buy that’ sort of things. A lot less competition and a lot more upside in the long run.
  • Pick a budget. Pick a ship date. Honor both. Don’t ignore either. No slippage, no overruns.
  • Surround yourself with encouraging voices and incisive critics. It’s okay if they’re not the same people. Ignore both camps on occasion.
  • Be grateful. Yes in this economy and with these customers!
  • Rise up to the opportunity, and do the idea justice.

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