Media Rookies: At Least Five Ways to Kill Your Interview
It took 25 pounds of effort pushed into a 7-pound bag, but your big time media interview is happening tomorrow. You are such a captivating speaker that your electric charm and sparkle even resurrects the bleakest “dining-dead” special event banquet. So, there’s no need to worry about this game-changing exposure to thousands of potential clients. On the other hand, maybe it might be time to review your media training. Remember there are five things that will easily kill your interview.
1) Being late. The professionalism you intend to deliver to the client begins with the interviewer. Don’t forget, the host can flatten your interview if they are irritated by your punctuality and courtesy. Media hosts plan every second of their show, every minute matters.
2) ”Let me make a long story short!” You are not the editor! Make a short story shorter! The primary purpose of the interview should be describable with zero distractions from your intended point of impact. Concrete phrases like “$15 an hour” instead of “a livable wage increase,” delivers a concept with maximum impact plus it’s easy to remember.
3) Forgetting to tune, term and tone your presentation for your intended audience, not the host or interviewer. If you’re marketing to individuals already familiar with the industry, the tune may be more like “shop talk” sprinkled with familiar business terms. Also, the tone may be simple “light opinion” instead of a “winning advice” lecture.
4) Rejecting media coaching and training, and relying on your extensive credibility as a public speaker instead. Attempting to deliver on-the-spot media interviews often leads to public relations disasters. Delivering “fluster-free,” conversational media interviews requires training, practice, and preparation. Through training, you create the habit of establishing in advance the purpose of your story, the reason for the interview and the reporter’s expectations. This discipline increases your chance of appearing very relaxed and confident during your interview.
5) Repeating negative phrases or words used in a question by the reporter. Even if you disagree with the negative description, repeating it encourages the reporter to included it as a highlight of the interview. Making every effort to respond using positive terms keeps you in control of the narrative regarding your topic.
Paying attention to these suggestions, filling your responses with humor whenever appropriate and showing a pleasantly energetic attitude creates the best outcomes. Each interview can be a public relations nightmare or a positive upside opportunity.
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Congratulations, you’re a freelance photographer and you’re looking to book some new clients! This is an exciting time in your life and the sheer exhilaration of being your own boss is a wonderful feeling you should hold on to. But first things first, it’s time to make a plan and get your business organized, and strategically positioned for success. Here are a few of the most trusted tips from pro photographers who have experience in the freelance world.
First up: get some kind of photography booking software. For example, BookedIn.com has a very popular version photographers use.The important thing in choosing this software is to ensure it is easy to use. This will be taking care of a lot of the annoying tasks for you in running the business, so don’t be afraid to spend a little bit of money up front to get your bookings in order. This type of software also takes care of a lot of the communication info for your clients, so you won’t need to be emailing people back and forth all day. instead you can just go out there or be in the studio shooting photos all day. No need to have someone answering your phone for you or hire an assistant.
Next up prepare a list of things you must ensure you have in order. Equipment insurance, photography editing software licences, a template for your client booking contracts and agreements, business cards to give out, and finally a portfolio website that can be easily updated. Once you have all of these things sorted out, the next thing on the list is to promote your business and get some clients! To keep the money flowing in, promoting yourself and becoming a good salesperson is key. If you don’t have any clients at all, start by putting out the word to family and friends. Word of mouth advertising can be some of the most powerful in the business.
Media Training- Must or Bust
With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.
The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.
Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.
Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.
Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.
If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.
Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.
The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com
She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.