The father and son team that owns this business wants to become a real brick and mortar shop, not just an online shop. A shop will allow them to offer long-term payment options that they can not offer with just an online shop.
They are also giving away watches!
They are running an amazing giveaway for which all supporters £1 and up will be eligible for:
Winner – Brand new 2014 Rolex Deepsea D-Blue Dial – worth £9000
2nd Runner-up – Cartier Roadster XL White 2010 Pre-owned complete set – worth £4500
3rd Runner-up – Omega Seamaster Diver 300 Black – worth £2500
4th – 30th Runner-up – full watch service and polish – worth £250
They are also running a fantastic giveaway for every promoter using ‘#rcwatchesgiveaway’ hashtag: Rolex Submariner 16613 Black/Gold 1997 Pre-owned complete set – worth £4500
Please visit the page for more information and terms and conditions
Building relationships or strategic partnerships with industry influencers or thought leaders in your niche will help generate targeted traffic, and build powerful organic links and social signals to your website. It also allows you to build a reputation as an authority figure yourself in the proces. As you do so however, don’t make the mistake of ignoring everybody else. Everyone in your niche can add value in one form or another to your business.
Who Is An Influencer Or Thought Leader?
As Andre Hospidales, who offers SEO services through his website, SEOSocialGeek.com put it, “a thought leader is someone who is widely recognized and respected as a leading authority or expert in his niche industry”. A great example of a thought leader is Neil Patel of Quicksprout. Neil is one of the most influential people in the digital marketing industry, and any one of his blog posts can generate thousands of readers within hours of release.”
Thought leaders are extremely active on social networks, especially Twitter and Google+, and spend a lot of time blogging and curating high quality content.
By interacting and communicating with a thought leader you are:
- developing a mutually beneficial relationship with a highly influential entity. By interacting with them you are increasing your credibility and reputation.
- you are obtaining expert insight into your chosen field.
- you are able to obtain a professional opinion into your product and will be able to make changes to your product or business for the better.
- they will have contacts that they will undoubtedly wish to share with you, if you make it worthwhile for them.
Within any social network, influencers and thought leaders hold the key to accessing a large group of people (typically their followers and connections) or as connectors (allowing you to connect to people who matter and whose followers will significantly amplify your message). Social influence is determined by a wide variety of engagement factors, including likes, retweets, number of followers, mentions and quality of followers. Thought leaders can also help your content be discovered by other influential people, who then share it with their followers. Leveraging thought leaders in this way helps to amplify your website’s “social signal,” which will make it easier to index and rank in Google’s search index.
It is critical for you as a business to be able to first of all identify what type of influencers you have in your network and second what their area of interest is. Engaging with thought leaders can make the difference between your content being seen by a few people, and truly going viral.
How to Find Influencers
Ultimately, the goal is to find individual influencers and the online sites where they are spending their time. Start off by identifying the most popular pieces of content in your niche that has been shared on the major social networks. One of the quickest ways to do this is by using a free tool by socialcrawlytics.com.
Social Crawlytics is a free tool that allows you to identify top content (based on social shares across the major networks) related to any particular niche. Essentially, you can use this tool to dig through leading industry blogs or competitors to find which content has been shared the most.
Behind the top performing content you are able to gather are the influencers that are getting their curated content seen by others within the industry. They are the people you should be building relationships with.
A quick way of identifying thought leaders is by using another great free tool, Topsy. Topsy is a social search tool that you can use to find exactly who has shared any given URL via Twitter (and Google Plus). You can also take a look at ‘influential users’.
Another great place to start looking for online influencers is by using the Alltop tool. Alltop aggregates the top blogs on a number of different topics. Top bloggers from most niches can be found using this free service.
For some industries, LinkedIn groups is a great place to hunt for influencers. You’ll find that the organizers and active members within these groups are often influential.
Here are a few ways to build relationships with influencers:
- Start the process by listening to the conversations that the influencers you are targeting are creating and contributing to. Your goal should be to become part of those conversations.
- Look for every opportunity to provide assistance to an influencer. For example, promote their content, cause and products. When you provide assistance, you build credibility, trust and social capital.
- For every six pieces of content shared through your social media channels, four should be pieces of content from your influencer target that are also relevant to your target audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One of the pieces of content you share should be original, informative content that you have created. When you share influencer content, they notice. And since you are sharing this content without asking for anything in return, those influencers may reciprocate by doing the same for you some day.
- Engage with influencers by making sensible and meaningful comments on their content. Make sure that your comments demonstrate your knowledge and add real value to the post. Contribute to their Facebook pages and LinkedIn Groups
- Share relevant content directly to the social influencers to increase the likelihood of it being picked up by and featured on major sites.
- Message them when appropriate.
- Create content for them.
Crowdfunding the Easiest Personal Alarm for Seniors
With the push of a button or a simple voice-command, seniors can now extend their ability to live independently by 2 to 5 years or more with a new device called “The Q Watch”.
Designed for the 21st century, The Q technology takes the “help I’ve message” into the future, by providing an easy, worry-free solution to active seniors who choose to remain in their homes. It’s a computer, cell phone, video camera, GPS, and digital storage device, allowing the wearer to be connected 24 hours a day, anywhere they travel. Each device is programmed to the senior’s specific needs, with emergency assistance available through a medically trained support center. In case of a fall when the wearer can’t respond, the device is programmed to call the Q Watch owner’s contacts, sends an ambulance, and instantly can transfer the wearer’s medical records to the hospital’s emergency room.
The device is the invention of Dr. Richard Walters, an emergency medical specialist who’s spent 30 years caring for the elderly. Dr. Richards explains, “Typically, on one hand you have an aging parent determined to remain independent, pitted against the children who fear their loved one might not be safe living alone. Falls are the leading cause of fatal and non-fatal injuries to seniors, and we knew if we could address that specific need with an immediate response, no matter where someone fell or what their condition, we were on the way,” states Dr. Walters. Walters’ team then moved on to developing software that would capture, retain and transfer individual medical records, which, in an emergency room admission, can save 7-10 minutes in allowing medical staff to immediately attend to the needs of the patient.
“The idea, says Walters, is to have our device provide a constant connection between the wearer, the family and their medical professionals. The owner can’t lose it and can’t forget it somewhere, which is the assurance the wearer is completely protected, allowing them to feel safe while carrying on with their lifestyle.” The Q-Watch also features a “geo-fence” option as a safeguard for people with memory issues, and the company is in the process of adding a video camera for even closer monitoring.
What is also different about the Q-Watch is that the company doesn’t allow owners to program their own devices. Walters believes that accurate programming is critical to the success of the product. “Whenever I see a device that states it’s ‘easy to program’, I guarantee it either won’t be done properly or won’t be up-to-date, which makes the product useless.”
Walters adds, “As a doctor who has worked with the elderly for 30 years, I see their resistance to complicated technology. Many seniors will not embrace technology with big learning curves, and that’s why our startup is more than a product. It’s also a service, and we take pride in the fact the Q, virtually, is foolproof; therefore ‘instantly usable’.”
According to Dr. Walters, the alpha version about to be introduced is a first generation product to incorporate the primary medical needs of seniors. Already in planning is a second generation device which will add a complete suite of “concierge” services – from transportation to house-call medical attention, home repairs and ala carte services to assist seniors in every area of their independent living needs.
You can support this project here: http://www.igg.me/at/theqwatch