Media Rookies: At Least Five Ways to Kill Your Interview
It took 25 pounds of effort pushed into a 7-pound bag, but your big time media interview is happening tomorrow. You are such a captivating speaker that your electric charm and sparkle even resurrects the bleakest “dining-dead” special event banquet. So, there’s no need to worry about this game-changing exposure to thousands of potential clients. On the other hand, maybe it might be time to review your media training. Remember there are five things that will easily kill your interview.
1) Being late. The professionalism you intend to deliver to the client begins with the interviewer. Don’t forget, the host can flatten your interview if they are irritated by your punctuality and courtesy. Media hosts plan every second of their show, every minute matters.
2) ”Let me make a long story short!” You are not the editor! Make a short story shorter! The primary purpose of the interview should be describable with zero distractions from your intended point of impact. Concrete phrases like “$15 an hour” instead of “a livable wage increase,” delivers a concept with maximum impact plus it’s easy to remember.
3) Forgetting to tune, term and tone your presentation for your intended audience, not the host or interviewer. If you’re marketing to individuals already familiar with the industry, the tune may be more like “shop talk” sprinkled with familiar business terms. Also, the tone may be simple “light opinion” instead of a “winning advice” lecture.
4) Rejecting media coaching and training, and relying on your extensive credibility as a public speaker instead. Attempting to deliver on-the-spot media interviews often leads to public relations disasters. Delivering “fluster-free,” conversational media interviews requires training, practice, and preparation. Through training, you create the habit of establishing in advance the purpose of your story, the reason for the interview and the reporter’s expectations. This discipline increases your chance of appearing very relaxed and confident during your interview.
5) Repeating negative phrases or words used in a question by the reporter. Even if you disagree with the negative description, repeating it encourages the reporter to included it as a highlight of the interview. Making every effort to respond using positive terms keeps you in control of the narrative regarding your topic.
Paying attention to these suggestions, filling your responses with humor whenever appropriate and showing a pleasantly energetic attitude creates the best outcomes. Each interview can be a public relations nightmare or a positive upside opportunity.
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Once you’ve decided to have a swimming pool built, you start to be bombarded with the many decisions you will need to make your swimming pool. When you select the swimming pool vendor right for you, remember that they need to be teachers.
Why The Details Should Matter to You
Your pool builder could take care of all the little options and decisions, and just inform you afterward, and you wouldn’t need to know anything about how your swimming pool was built. But after your swimming pool is ready to use, you aren’t just going to enjoy it: now you’ll have to maintain it. And it’s likely at some point you will need to have something repaired. You need to know what to look for that signals a problem with your swimming pool.
Swimming pool maintenance is a detailed and complicated subject. You may feel overwhelmed as your builder explains to you what you’ll need to do to keep your pool in great shape after they leave.
If you want to have the best possible understanding of what you need to do to keep your pool in great shape for many years to come, then you need to understand all those details that go into the building of your pool. You don’t need to become a pool expert, but if you start learning about your swimming pool in the design phase, then you’ll be ready to handle the maintenance instructions.
Selecting Your Swimming Pool Builder
A swimming pool is an investment, and just as you want to understand where your money is invested, you need to understand how your swimming pool works. There are too many variables to write one simple guide about how your swimming pool works. Is it an indoor or outdoor pool? In-ground or above? Fiberglass, vinyl or brick?
As you interview, keep in mind that you want one who is extremely comfortable teaching you about how your pool is constructed and how it works. If your pool builder tells you not to worry about the little things, they’ll take care of it all, then they aren’t doing you any favors, You need to choose a builder who will want to educate you as much as possible.
What You Need to Learn
Your swimming pool builder will obviously teach you how to maintain it. But what else should you learn?
• The major components of your pool
• The material of the components of your pool are made from
• What each component does
• How the components work together
• Common areas that need repairs, when, and why
• The signs that something may be wrong with your pool, or that something needs repairing
• The problems associated with pool disinfectants, and how to select the best disinfectants for your pool design
• Air quality and condensation concerns, if any
• Temperature regulation, if required
A lot of people were horrified to hear of Gifford being shot. Social media was buzzing with questions and updates and quickly came to the conclusion that Sarah Palin has somehow induced it. Many journalist wrote about her style of interview and how she had Democrats in ‘Crosshairs’ on her website. They felt it might be dangerous and many said so. Regardless of which side you fall on, Sarah Palin now has some bad publicity to deal with. Here are some of the things she could think about doing.
If you are in business long enough you will have to deal with some bad publicity. Everyone has unhappy customers. Some unhappy customers go to the press or put it on a website to complain. I personally have complained via the web about a company I was unhappy with. You have to realize it is part of business. You can choose to let the bad publicity sit there. What will happen? Well, you cannot control the consequences. You might have a lot of potential customers turn away from you. You could open yourself up for other type of lawsuits because people see vulnerability. If you never clear it up, you will never know when it will come back. I never recommend ignoring bad publicity, especially in an emergency.
I do recommend being ready for these emergencies. You can do a lot of things to help mitigate the backlash. You can make sure only one spokes person from the company talks to media. Right now, as I write this article, Sarah Palin is advocating that people pray. Will it answer all her detractors? No, but it will make some people feel that she is concerned about the trend that is happening and her contribution to it. For a lot of people that is enough. After all, she did not force the man to pull the trigger. Palin did have the courage to speak for herself and not allow a spokes person to speak for her during this tragic time. Having a spokes person speak for you when bad things are happening makes you look guilty. No matter how great the spokesperson is, the public will feel you are avoiding their gaze because of guilt.
In the face of bad publicity you can do a good deed. When the founder of Facebook realized that he seemed like a jerk, he made a huge philanthropic donation on Oprah so that people could see he was a good guy. After that he was named Time’s Man of the Year. Of course, it was not just because he gave the donation, but that helped!
Dr. Wright is the founder of PR Fairy HQ, a publicity site for business owners to learn how to get the publicity they deserve. You can get a free Los Angeles Media List when you visit www.prfairyhq.com