Why You Need Your Pool Builder to be a Teacher


Once you’ve decided to have a swimming pool built, you start to be bombarded with the many decisions you will need to make your swimming pool. When you select the swimming pool vendor right for you, remember that they need to be teachers.

Why The Details Should Matter to You

Your pool builder could take care of all the little options and decisions, and just inform you afterward, and you wouldn’t need to know anything about how your swimming pool was built. But after your swimming pool is ready to use, you aren’t just going to enjoy it: now you’ll have to maintain it. And it’s likely at some point you will need to have something repaired. You need to know what to look for that signals a problem with your swimming pool.

Swimming pool maintenance is a detailed and complicated subject. You may feel overwhelmed as your builder explains to you what you’ll need to do to keep your pool in great shape after they leave.

If you want to have the best possible understanding of what you need to do to keep your pool in great shape for many years to come, then you need to understand all those details that go into the building of your pool. You don’t need to become a pool expert, but if you start learning about your swimming pool in the design phase, then you’ll be ready to handle the maintenance instructions.

Selecting Your Swimming Pool Builder

A swimming pool is an investment, and just as you want to understand where your money is invested, you need to understand how your swimming pool works. There are too many variables to write one simple guide about how your swimming pool works. Is it an indoor or outdoor pool? In-ground or above? Fiberglass, vinyl or brick?

As you interview, keep in mind that you want one who is extremely comfortable teaching you about how your pool is constructed and how it works. If your pool builder tells you not to worry about the little things, they’ll take care of it all, then they aren’t doing you any favors, You need to choose a builder who will want to educate you as much as possible.

What You Need to Learn

Your swimming pool builder will obviously teach you how to maintain it. But what else should you learn?
• The major components of your pool
• The material of the components of your pool are made from
• What each component does
• How the components work together
• Common areas that need repairs, when, and why
• The signs that something may be wrong with your pool, or that something needs repairing
• The problems associated with pool disinfectants, and how to select the best disinfectants for your pool design
• Air quality and condensation concerns, if any
• Temperature regulation, if required

The Sarah Palin/Gabrielle Gifford’s Publicity Connection

A lot of people were horrified to hear of Gifford being shot. Social media was buzzing with questions and updates and quickly came to the conclusion that Sarah Palin has somehow induced it. Many journalist wrote about her style of interview and how she had Democrats in ‘Crosshairs’ on her website. They felt it might be dangerous and many said so. Regardless of which side you fall on, Sarah Palin now has some bad publicity to deal with. Here are some of the things she could think about doing.

300px-Gov._Sarah_Palin_in_Dover_cropped_2,_NHIf you are in business long enough you will have to deal with some bad publicity. Everyone has unhappy customers. Some unhappy customers go to the press or put it on a website to complain. I personally have complained via the web about a company I was unhappy with.  You have to realize it is part of business. You can choose to let the bad publicity sit there. What will happen? Well, you cannot control the consequences. You might have a lot of potential customers turn away from you. You could open yourself up for other type of lawsuits because people see vulnerability. If you never clear it up, you will never know when it will come back. I never recommend ignoring bad publicity, especially in an emergency.

I do recommend being ready for these emergencies. You can do a lot of things to help mitigate the backlash. You can make sure only one spokes person from the company talks to media. Right now, as I write this article, Sarah Palin is advocating that people pray. Will it answer all her detractors? No, but it will make some people feel that she is concerned about the trend that is happening and her contribution to it. For a lot of people that is enough. After all, she did not force the man to pull the trigger.  Palin did have the courage to speak for herself and not allow a spokes person to speak for her during this tragic time. Having a spokes person speak for you when bad things are happening makes you look guilty. No matter how great the spokesperson is, the public will feel you are avoiding their gaze because of guilt.

In the face of bad publicity you can do a good deed. When the founder of Facebook realized that he seemed like a jerk, he made a huge philanthropic donation on Oprah so that people could see he was a good guy. After that he was named Time’s Man of the Year. Of course, it was not just because he gave the donation, but that helped!

Dr. Wright is the founder of PR Fairy HQ, a publicity site for business owners to learn how to get the publicity they deserve. You can get a free Los Angeles Media List when you visit www.prfairyhq.com

Why you should pass on that radio interview!

radio interview

Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.

However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”

Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.

Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.

Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.

Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.

Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.

All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.

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