Learning by analogy by Seth Godin

Learning by analogy

By Seth Godin

Some people are way better at this than others.

The other day, I was talking to someone about a complex and specialized issue. It’s quite possible that this was the first and only time in the history of the world that this precise set of circumstances had ever occurred. He said, “do you have an example of how this has worked before for you?”

I was puzzled. I mean, not only hadn’t I ever had this precise problem, but no one in the world had. Read more

Media Questions #1

This video addresses some email questions about media:
How do I target the right poeple
and
When is the right time to begin media for a new project

Also check out http://wrightplacetv.com/instant-radio-star/ Read more

Think Marketing Only Means Advertising

Think Marketing Only Means Advertising

If your marketing plan is only focused on the advertising part, you?re missing a big piece of the puzzle. Just putting out advertisements, is not the entire mix of marketing that is necessary to bring you more buyers.

Brand management, networking, market research, customer support, and a sales strategy are all pieces of the marketing puzzle that you will be missing if you focus your plan only on advertising. Advertising is a piece of it, but marketing is the comprehensive approach to getting your products into the consumers hands.

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