Lauren Solomon On the Wright Place TV Show


Lauren Solomon gives us the rundown on the Gwynnie Bee mini-fashion show, I review Dr. Rachna Jain’s new book. Internet Marketing for the Rest of Us. We also talk fashion for business and crowdfunding.

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How to Create a Mastermind Group

guest post by Brandana

So what is a Mastermind Group?

A Mastermind Group is a group of business professionals from various industries that meet up on a recurring basis to talk about their professional or personal life.

The concept of the Mastermind Group is simple – To be successful, you must surround yourself with successful people.

First off, you will need to promote or invite people to become a member of this Mastermind Group. Right off the bat, do you know of any like-minded professionals?  Go through your Facebook account and take a look at people’s profession and also create a Linkedin account if you don’t already have one. One Linkedin you could also create a Mastermind Group to stay connected with your members. You could post and share articles and of course, promote your actual meet up.

Once you’ve targeted the people you would like to invite, send them a simple email describing the event and purpose. I would try to keep it light and try not to make it sound too corporate or like a formal meeting. It’s simply a meet up for successful professionals. Also, be sure to extend the invitation to anyone your potential member thinks would be interested.

Next, you would need to have a couple of venues in mind. Affordable lounges, coffee shops and restaurants are always great. Make sure the venue is centralized to where everyone lives so it’s easy for everyone to get to it. I would recommend splurging a little and have some finger foods provided to your members. After all, they did join your group.

Like any other kind of group, organization is a key factor. In today’s world of technology, the internet has become the most effective form of communication. There are so many tools out there on the web that can help you get more organized in a time efficient manner.

The one tool I recommend for starting any kind of group is Whoozin.

Whoozin is an RSVP web application. Here you could place the group logistics and your members information and add them to a group which in this case, would be a Mastermind Group.  Whoozin provides the ability to email your members and track who is coming to your group and it also retains a history of events for the group. Whoozin can help you stay organized when it comes to registration or invitations to your Mastermind Group. I almost forgot to mention that Whoozin is free to use and provides an ad-free environment.

Finally, I don’t recommend handing out agendas like you would a meeting but you should have one in mind or a personal agenda handy. This agenda would contain topics of discussion or any announcements you would like to bring up.

After your first Mastermind Group is completed, make sure you call or email everyone a few days later to get your feedback from them. Always ask for ideas to improve the event.


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Event Management Companies Use Internet Marketing

market 1

 By Coreypal

Fact or fiction, an event management company has many plate’s full of options to consider when pondering how to choose proactive marketing companies to manage their SEO and traffic generation.  Shysters run the mean streets of the many internet marketing websites in existence, and although it’s an unfortunate occurrence for the honest man to run into these scams, the list of ultimately beneficial internet marketing companies can drastically be reduced through some skillful searching, phone calling, and BBB findings.

Let’s face the reason head on why you are reading this: you are a serious business-minded money making event planning guru that wants to check the newest trends and gauge your current company with others so as to raise the bar on your event management services.  Or, perhaps you really do want to learn how to choose an internet marketing company; if this is you, sip the coffee and scroll down.

What Event Management Companies Could Expect

The primary purpose of an internet marketing company is strikingly similar to the modus operandi of a SEO company: to place your company on the map, albeit locally or nationally, and bring the promise of more customers your way for either a ‘per diem’ fee or some monthly membership fee.  The only way it is ever suggested to drop a single dime on an internet marketing company is if they are reachable by phone, reputable to the point their references are easily verified, and they have zero complaints through D&B or the BBB.

Do not go with a company that simply charges you to ‘babysit’ you SEO accounts, no matter how many you have.  Calling Google AdWords will render not only the creation of a solid campaign, but also the creation of a budget that will not move so long as you don’t touch it.  Same goes with Bing, except you need to stay away from the click-happy content network which renders an obscene CTR yet yields few sales for you.

Perform Due Diligence

Also, it is imperative that you check the level of education in the company in question – anyone can call themselves a professional, yet very few have the gait of an expert internet marketing company professional.  Having a brief conversation on the phone will let you know the candor and knowledge of the voice behind the sales pitch.

Finally, you should go with a company that doesn’t use tools online that are free for everyone.  Charging your credit card for something that you could have found yourself is pretty much financial suicide; all of the techniques and tricks of the trade need to be in-house, professionally designed, and have some level of tracking technology for you to view at all times.


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