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		<title>Crisis of Character: Building Corporate Reputation in the Age of Skepticism</title>
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		<description><![CDATA[Book: Crisis of Character: Building Corporate Reputation in the Age of Skepticism Author: Peter Firestein We all know that one of the biggest problems the sales department has is getting your potential customers to believe that your products will do what you say they will do. They have to believe the services work as advertised [...]]]></description>
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