Review:The Secret Sauce: Best Practices being used by actual green entrepreneurs and businesses

The Secret Sauce: Best Practices being used by actual green entrepreneurs and businesses and tomorrow sustainable revenues and profits

By Bill Roth

Roth is the Green Coach for Entrepreneur Magazine. He attacks the questions he gets most often- Can you make money going green, how do you make money going green and how DO you grow green revenues.

He gives details on the economics of green and repeatedly goes over the concept of ?costs less and means more?. I understand why, it?s because as a business owner, that may sound like some cute catch words. In the green world, they signify a lot and you cannot afford to ignore them. He shares how to properly price things. 75% of people buying a hybrid do so for economic reasons, not ecology reasons. This is a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Most business books will tell you to get a strategic plan; however, they never give you one. Roth lays it out, easy to understand and use. Then he goes on to explain it completely. I love books that are complete and do not expect you to have a bank of knowledge you may not have. This book is a great start to your ?green education.

This book is a California 9! Read more

Going Green: Southern California Edison?s New Service Center in Wildomar

Going Green: Southern California Edison¹s New Service Center in Wildomar  

 

  WILDOMAR, Calif., June 1, 2009 ‹ Demonstrating its commitment to protect Read more

Going Green: Southern California Edison¹s New Service Center in Wildomar

Going Green: Southern California Edison¹s New Service Center in Wildomar

WILDOMAR, Calif., June 1, 2009 ‹ Demonstrating its commitment to protect Read more

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