Digital vs. Print Collaterals

Most of the time, your success to earn sales and branding depends on the materials you give out to the public. You probably engaged a Graphic Design Company to create a nice brochure for your business and then used another company delivering printing services Singapore to produce it so that you physically have something in hand. You need to get hold of the right marketing collaterals that can promote your products and services and not break your sales. Now, the question is what materials should you use to capture the attention of the consumers and encourage them to do purchases from you? You are now going to think hardly if you are going for the modern approach and go digital or the traditional way and produce marketing collaterals with the service of a printing company. If it is for a marketing campaign or a specific event you might even think about hiring a professional marketing or events company in Singapore?

Digital vs. Print Collaterals has been a widely-unanswered competition in the marketing world. It remained unsolved and still a mystery because the truth is using both of these materials can help you attract consumers, it just depends on how you are going to use them and who your target audiences are.

What does your target market prefer, digital or printed?

Remember that these collaterals are made to connect to your market, from the products information, to special offers, to new promos and even up to the contact information. Your materials should have all of those whatever their form is and you should ensure that they are easy to read and be grasped by the consumers. For example, if your target market are senior citizens from Singapore who are not fond of the digital world yet, who don’t have laptops, netbooks or even smartphones to check them online then you should focus acquiring printing services even more. They will appreciate printed brochures that they can easily get what they want, browse it easily and understand what you want them to know about you even without the help of the modern technology. This works the same way if your target is the techie generation, instead of the considering Printing Services in Singapore, you should definitely go for the digitalized ones.

This should be considered by all events company in Singapore that not just because we are now in the high-tech generation it means that we need to make everything digital. We should all know the target markets and their preferences. Don’t underestimate the power of printed collaterals because they still have the power to bring you success you need. Some people still love brochures that they can touch and feel. Have that in mind when thinking about using printing services for a nicely produced brochure for your company or just a digital version as a pdf-file.

Candy Chang’s Public Art Projects are changing communities everywhere!

Great innovators are seldom born, they often emerge from the pain and ashes of great personal losses. Candy Chang’s Public Art Projects are changing communities everywhere and she says it all began after losing someone she loved, and instead of living in her deep depression, she choose to create an interactive wall on an abandoned house in her neighborhood. The wall provided an anonymous place to help restore perspective and share intimately with neighbors her feelings while remaining an introvert.

This resonated with others and became the “Before I Die project,” which took form when she stenciled the words “Before I die I want to _______.” on a chalkboard wall on an abandoned house in New Orleans. Overnight it became a place for people to pick up a piece of chalk, reflect on their lives and share their personal aspirations in public space. There are now 525 Before I Die walls in over 35 languages and over 70 countries.

Candy Chang revisited the chalkboard idea in Fairbanks, Alaska, erecting one outside a high-rise that’s stood empty for a decade. This time locals were prompted to share their memories of what the building had been, and their hopes for what it might become: a gym, a skating rink, an Indian restaurant. After all, says Chang, “the residents who patronize local businesses should have a say in what new businesses open.”
Candy Chang is also the co-founder of a website that allows people to share their suggestions about improving the public spaces in their cities with others who have similar goals. This new digital tool provides residents with the resources needed to enact the changes they’ve suggested and even brings some of projects directly to the attention of policy makers.

Combining urban planning, street art, and graphic design, Candy Chang transforms simple objects like stickers, stencils, and chalkboards into powerful tools that spark conversations in public spaces around the world. In her talks, she poses new strategies for civic life and inspires you to think differently about how you approach your own work.

Through personal stories from her childhood to the present, Candy Chang illustrates how seemingly disparate experiences in countries from Kazakhstan to South Africa to Finland have come together to incite new perspectives and form a coherent philosophy. Carefully crafted for each audience and cultivated from her own evolving questions, Chang’s provocative and intimate talks explore the power of personal introspection in public space and what we can learn from our collective wisdom.

The “Before I Die” book, which includes photographs of lots of walls from around the world, personal stories and visual insights into our aspirations for urban living, was published in November 2013 and has been featured on CNN, TED, and AP News. Candy Chang was also a Keynote speaker at the 2015 Watermark Lead On Conference for Women.