How To Identify Fast-Selling Gadgets To Import From A Chinese Wholesale Company

August 13, 2015 by  
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How To Identify Fast-Selling Gadgets To Import From A Chinese Wholesale Company

Importing gadgets from a China wholesale company and reselling them to local consumers can be a pretty lucrative business venture. The problem, however, is identifying which line of gadgets you’ll want to wholesale from China. Here’s a quick checklist to help you better identify which lines of gadgets will most likely appeal to the consumers you’re targeting:

  1. Take Note Of Your Wholesaler’s Inventory

One of the most important things you need to do is to be keenly aware of the products you can offer to consumers around you.

Make sure to list down the white-label gadgets being offered in the catalogues of your Chinese wholesalers. This step is the first because it is the easiest to do, considering how the average China wholesale company offers their wares on convenient websites. All you need to do is list these gadgets down and categorize them according to their functions. The resulting list will allow you to quickly identify a product that could sell given the right opportunity. Oh, and steer clear of branded or designer goods. Identify Low-Competition Niches

Remember the function-based categories you used to separate the gadgets being sold by China wholesale companies? Let’s go with Android TV dongles as an example. Google “Android TV dongles” followed by your local municipality or the area you plan to sell these gadgets in. Take note of how many competitors you have selling these dongles in your local area. If there are a lot of people already selling and competition is driving prices down, skip dongles and do research on other gadgets. Profile Your Target Consumers

This requires a lot of research on your end, probably even more so than identifying ideal niches to work in. Start by breaking down the demographics of people who will take interest in your gadgets. Age and gender are the first statistics you want to measure, followed by education, occupation and income levels. Then move on to cultural factors, like a preferred fashion sense or their identification with a particular crowd. You can expand this profile with even smaller details, like their preference for easy-to-use or powerfully-customizable gadgetry. Comb The Local News For Spontaneous Opportunities

Never overlook the ability of local events for you to meet a spike in demand for a particular line of products.

Just because you specialize in one niche, say affordable cell phones, doesn’t mean you should totally ignore other products. If a prolonged power disturbance occurs in your area, then you can contact your Chinese wholesale supplier to see if they are selling power banks or miniature solar power panels.

Keep these tips in mind, and you will have an easier time identifying fast-moving inventory to source from a China wholesale supplier!

Hong Kong-based Chinavasion is a China wholesale company that has been exporting goods from Shenzhen to businesses and consumers all over the world. Visit to learn more about the company!

Reality TV is Great PR for Business

Is a uniform company interesting? If I asked you to watch a show a company that makes uniforms you would ignore me. However, a reality TV show, millions of people watched an executive from the company fumble around trying to work a real position there. The same company is trending on Google. That means the TV appearance is creating an interest in the business. How the capitalize on that will be an interesting questions. To have millions of people suddenly at our site and leave is a tragedy. You have to only hope that they are capturing some of that traffic.

300px-Donald_Trump_announcing_latest_David_Blaine_feat_3-altThe main reasons businesses participate on Donald Trump’s show is the publicity they will get. It’s a 1-hour commercial about their products and services. Not to mention the get access to some top executives who are looking for work. They can recruit while getting publicity! What people fail to realize is that those companies pay to be placed on the shows. There are companies that just work on product placements. It’s a huge industry. Because there are many similar products, a company will pay to have their product on a show instead of the competition. Sometimes it’s just about blocking the competition. Company X many realizes that if Company Z gets that kind of exposure, it could take them over the top. Reese’s pieces surpassed M&M’s when it appeared in the movie E.T. M&M was asked and said no. I wonder what happened to the executive that made that decision?

Reality TV gives attention to locations, as well as products. Trump Tower tours are up! People love to take pictures in front of the building and tell people they were there while in New York. Golf courses that get featured see more people after being on TV. Some are patrons who have a renewed desire to be on the course after seeing it on TV. Many are new people who are interested after seeing it on TV. Reality TV can also promote events. One of the Housewives visited her husband who was in a play. I do not think the play was still running when the episode aired, but it could still be considered good PR for the play and other actors involved.  Getting your jewelry or clothing line worn is easy. If you can get the attention of a star and give it to them, you could be lucky and have them wear it on a show. Then if they were asked about it, they would talk about your brand. Just give them the jewelry or clothes for free and you have a deal.

Mayhem vs. Matos for Publicity

356px-Allstate_storeInsurance companies are working hard to get and keep customers. In the insurance game, everyone is engaged in the battle for the customer. The two current commercials that PR professionals are talking about are the Allstate Mayhem and Matos from State farm. In the Internet Matos is not popular. One blogger noted that you can get auto-fill insults for Matos when you type in his name in Google. The commercial tries to come off like he is friendly however, most people note that they do not like him. They don’t like the fake smile, they don’t like how he interrupts a female State Farm Agent and they think is hair is creepy. Someone has even put up a Facebook page for people who do not like Matos. State farm gets brownie points for polarizing people. You have to have the customers who cannot stand you. So that you are only engaging the customers that really love your products. The publicity comes in when you have a commercial so bad, that people are talking about it. It keeps State Farm on the table as an item of discussion and perhaps they are waiting for that to turn into customers.

Mayhem on the other hand tells you what’s about to happen to you. He says the things we are thinking and Allstate kept Denise Haysbert in the commercial. Haysbert is a big favorite and everyone is always glad to see him. Dean Winters plays Mayhem and we really have not seen him in a prominent role since OZ. Because Mayhem is much less scary that his character from Oz and Allstate can save us from Mayhem, it’s a win-win situation. By showing all the situations you could have happen, it causes everyone to rethink their coverage. This would result in new people getting covered by Allstate as well as current customers getting more coverage. The commercials have everyone buzzing and hoping for a Celebrity Death Match between Mayhem and Matos.

The lesson is if your ads can also bring you publicity, like the Old Spice Guy, your business can make money like their business did. Look! Get a horse!

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