FoodCycle is an Eco Cafe in London which uses food that
would have gone to a landfill to create a “pay what you can” lunch.
They are only open on Fridays.
This money will help them stay open for another year.
They used the Peoplefun.it platform.
They used Twitter and had some celebrities support it.
274 people backed this project.
They also used Facebook, Google+, Tumbler, and Linked in
This was a very short project. No doubt they were clear on
their audience and did a lot of pre-planning.
Thom from Channel 4′s Three Hungry Boys visited the café to show their support by
making a video.
Daniel Turi, the FoodCycle Café Co-ordinator, said: “It’s amazing how people came together through Twitter over just five days and raised enough money to keep the café going for another year.
“It shows the importance of the café in the community and we’re now really looking forward to doing more and more in the future.”
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One of my favorite jokes from the Muppets Show: Do you use Shampoo? NO! I only use REAL poo!
If you are going to be on the media, do your make up and your basic hair care. Yes you can tell unwashed hair on TV Unwashed hair will distract from your story. This is not effective. The story was on her son who asked people to donate food to a shelter instead of buying him some birthday presents. The child was only 5. Great story, great FREE publicity for the shelter which needed more donations.
Mom had no media training and this is how she showed up! No makeup or too little make up- the camera washed her out Unwashed hair.