Companies doing well tend not to change what is working. When logo changes are made, there is a lot of thought to it. The larger the company, the more money they are able to use in research and development of the new or changed logo. Smaller companies usually do not have enough capital to invest in much. The new trend with logo makeovers is to drop the letters or works. McDonald’s has many commercials and billboards where all they show is the arch. No hamburgers, no clowns, no mayors or thieves. Just the giant M. Starbucks has remade the logo without the words.
Starbucks coffee are the words that used to be inside the logo. Now, just the weird mermaid sits on your cup waiting for you to sip. The argument for them is that they are much more than coffee. You can eat breakfast there, listen to music, the Starbucks near me has a bookrack where you can take a book and leave a book on the honor system. The company wants to portrait that they are much more than coffee. I have no idea what their real reason is for the change; perhaps it saves on printing costs. If you can find the fish, you can find their product. There is a large debate in the PR community about that. That debate has not hit mainstream yet.
When coke made a new formula (that sucked), it was news. When Sci-Fi channel changed to a strange name and new logo, the fans were enraged. They did not change it back like Coke did. It was great PR for a while. If you change your logo, get your back-story straight and tell it to the media. Why your logo has changed. What your new logo means, what your company is about. It’s better than a just-launched-my-business story because it gives the viewer a chance to see into the mind of the business owner. You will resonate with some and clash with others. It’s always ok to polarize people with your logo and message. Your true customers will embrace it and others will walk away. This makes time for you to focus on real customers. As for Starbucks, I think they are betting on people being too sleepy before having coffee to notice the changes.
There are a lot of products and systems that an entrepreneur can use to thank and support clients. You can send them thank you cards, candy, products with you logo on them. I used to work with a company that gave their clients beach kits in the summer. It consisted of a large towel, bag, mini cooler, beach umbrella and a small picnic basket. Each had the company’s logos. Their clients spent thousands with them, so these kinds of gifts were easy to give. If you are on a smaller budget, what can you give a client that is unique and they will love it as soon as they see it?
Your clients do not need another coffee mug or water carrier. They don’t need another recycled bag. Pens are nice but they get lost easily. You can give them some hand sanitizer. Everyone can use that however, it’s not going to give him or her impression that your company considers him or her special. Here is something that is out of the box, however the clients will love it. Get them a Mini me.
At Iminime , you can get these small statues that look just like your customer and are all hand made. You can choose their body type and sport. You can focus on their professional side or their fun side. There are a wide variety of choices to add to the statues. They can even represent all kinds of occasions like weddings and retirement. Who is NOT going to love a bobble head that really does look like them? Any client receiving this from you will know that you spend time thinking about them and appreciating their business. It’s something to talk about every time someone asks them where they got it. They will mention you and your company. Ready to really stand out? Try giving them a mini me from Iminime.com
FoodCycle is an Eco Cafe in London which uses food that
would have gone to a landfill to create a “pay what you can” lunch.
They are only open on Fridays.
This money will help them stay open for another year.
They used the Peoplefun.it platform.
They used Twitter and had some celebrities support it.
274 people backed this project.
They also used Facebook, Google+, Tumbler, and Linked in
This was a very short project. No doubt they were clear on
their audience and did a lot of pre-planning.
Thom from Channel 4’s Three Hungry Boys visited the café to show their support by
making a video.
Daniel Turi, the FoodCycle Café Co-ordinator, said: “It’s amazing how people came together through Twitter over just five days and raised enough money to keep the café going for another year.
“It shows the importance of the café in the community and we’re now really looking forward to doing more and more in the future.”