Media Training From Seth Godin

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How to be interviewed

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you… and soon.

  1. They call it giving an interview, not taking one, and for good reason. If you’re not eager to share your perspective, don’t bother showing up.
  2. Questions shouldn’t be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn’t right on point, answer a different one instead.
  3. In all but the most formal media settings, it’s totally appropriate to talk with the interviewer in advance, to give her some clues about what you’re interested in discussing. It makes you both look good.
  4. The interviewer is not your friend, and everything you say is on the record. If you don’t want it to be in print, don’t say it.
  5. If you get asked the same question from interview to interview, there’s probably a good reason. Saying, “I get asked that question all the time,” and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
  6. If your answers aren’t interesting, exciting or engaging, that’s your fault, not the interviewer’s. See rule 2.

Tim Ferris’s Pre Goal Setting Excercise

This is a very different method!
If you did this,let me know with a comment.

How to Double Your Closing Ratio

February 11, 2018 by  
Filed under Featured Articles, Wright Ideas

Part of a training course I recently attended included strategies to help advisors improve their sales. The instructor asked, “What’s the worst thing a prospect can say when you ask them to do business with you?” Most of the 200-plus people in the room agreed that the worst reply would be, “No, I’m not interested.”

But I disagree. Depending on the type of prospect you’re talking to, a response of “no” can actually be a good thing. In fact, “yes” can actually be more of a problem in some cases! To better understand why, read on.

There are three types of prospects you need to know about. I categorize prospects into three types, or levels, based on their personalities. When I meet a prospect, I want to know what kind of client they’re going to be before I decide to start working with them.

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