There are a lot of products and systems that an entrepreneur can use to thank and support clients. You can send them thank you cards, candy, products with you logo on them. I used to work with a company that gave their clients beach kits in the summer. It consisted of a large towel, bag, mini cooler, beach umbrella and a small picnic basket. Each had the company’s logos. Their clients spent thousands with them, so these kinds of gifts were easy to give. If you are on a smaller budget, what can you give a client that is unique and they will love it as soon as they see it?
Your clients do not need another coffee mug or water carrier. They don’t need another recycled bag. Pens are nice but they get lost easily. You can give them some hand sanitizer. Everyone can use that however, it’s not going to give him or her impression that your company considers him or her special. Here is something that is out of the box, however the clients will love it. Get them a Mini me.
At Iminime , you can get these small statues that look just like your customer and are all hand made. You can choose their body type and sport. You can focus on their professional side or their fun side. There are a wide variety of choices to add to the statues. They can even represent all kinds of occasions like weddings and retirement. Who is NOT going to love a bobble head that really does look like them? Any client receiving this from you will know that you spend time thinking about them and appreciating their business. It’s something to talk about every time someone asks them where they got it. They will mention you and your company. Ready to really stand out? Try giving them a mini me from Iminime.com Read more
There a lot of different tax preparation software to choose from. Do not base it on cost alone. You need the best you can afford. When I asked my clients about why they choose to use the software that they did, most of them replied that they like the simplicity. They find it stressful to go into an office and some just don’t have the time it would take for the visits. Rarely is your tax visit a one time thing. You may need to back and forth if you forgot something. If you are already at home the most you have to do is run into the next room for any forgotten information.
Here are the top 3 things to consider. Read more
Small Business Resources that Matter
The one thing that anyone can find a great deal of on the Internet is information. Whatever you are looking for one quick Google search later and you will almost certainly have found it. Or will you?
What is a Small Business White Paper Really?
Small Business Resources
By dictionary definition a white paper a white paper is ‘an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision’. They originated in government in the 1920s but over the years were also adopted by individuals and businesses as a way to disseminate a larger amount of information to a wide audience. They are also a marketing tool for the authors but that does not mean that the information they impart is not hugely valuable which is why I, and many others, find them to be such a great resource.
Although there are a great many white papers published all of the time finding them is not always easy. The nature of the search engine is to push certain results, the ones with the right keywords, but not necessarily the best information, to the top of a search, making it harder to find these long form pieces that do offer the in depth information you were searching for. Read more